We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.
From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.
Take a look at why a virtual marketing team can be a game changer for your business, offering cost-efficiency and easy scalability. With reduced overhead costs, environmental positives and the potential for enhanced creativity, virtual marketing teams provide a strategic advantage for businesses looking to get ahead.
It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.
Planning your 2024 marketing strategy? Here are our top tips: set clear goals, analyse your competition, understand your audience, pick the right channels, craft compelling messages, harness data, focus on quality content, embrace social responsibility, keep up with tech trends, and be adaptable.
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).
It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.
“Virtual” employment gives you the ability to hire a specialist to come into your business as a fresh set of eyes and help you with specific tasks, goals or just to keep you on track without committing to hiring a permanent employee! It’s a win, win … win.
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.
Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
2020. From amazing highs in the form of meeting some awesome new clients and continuing to work with existing great clients, to the lows of having to say goodbye to some. 2020 has clearly represented challenges for every business. End of.
What's important in a brand to a 13 year old Kiwi
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?