Social Media Platforms – Engage your audience on Facebook, Instagram, Twitter, and LinkedIn, TikTok and YouTube.
Email Marketing – Stay in touch with your supporters through personalised email campaigns.
Google Ads – Maximize free Google Ad Grants to increase visibility.
Content Marketing – Share stories, blogs, and videos that inspire action.
Public Relations – Gain exposure through media coverage and press releases.
Event Marketing – Connect with your community through events and fundraisers.
Partnerships & Collaborations – Work with businesses and other non-profits to expand your reach.
Each of these channels plays a unique role in creating a powerful, well-rounded marketing strategy that helps amplify your message and impact.
We recognise the distinct challenges and opportunities within the primary industries. Our team develops comprehensive marketing strategies that align with your business objectives, focusing on sustainability, innovation, and market expansion.
Leverage the power of digital marketing to reach a broader audience. We offer SEO, social media marketing, and email campaigns. These services showcase your industry's impact on the economy and environment. We engage with stakeholders on the platforms they use most.
We manage marketing campaigns from conception to completion, ensuring they are delivered on time and within budget. Our focus is on achieving measurable results, whether it's increasing awareness, driving sales, or engaging with the community.
In New Zealand's primary sector, using the right marketing channels is key. This helps connect with target audiences and stakeholders effectively.
Digital platforms, like social media campaigns, are very useful for reaching local and global audiences. They help businesses showcase their sustainability practices, technological innovations, and contributions to the economy and should be a part of any primary industry marketing strategy. We also implement Google Ads to reach local and export audiences (we’re a Google Partner)
Email marketing remains a powerful tool for direct communication, offering personalised updates, industry insights, and engagement opportunities. Industry-specific online forums and publications offer targeted visibility, establishing thought leadership, sharing best practice and regulatory updates and fostering community engagement.
Trade shows and agricultural expos offer a genuine space for networking. They help with brand visibility and allow direct engagement with consumers and industry stakeholders.
Additionally, leveraging local and national news outlets through press releases and media stories can highlight significant achievements, innovations, or contributions to the community and environment.
These channels, when strategically utilised, can significantly enhance the visibility and impact of marketing efforts within New Zealand's primary sector.
Content is king, especially when communicating the complex narratives of the primary sector. Our content creation services include blog posts, whitepapers, videos, and infographics. We aim to educate, inform, and engage your target audience.
Content that resonates with the primary industry audience should not only inform and engage but also address the specific interests, challenges, and values of the sector. Here are several types of content that are particularly effective for primary industry marketing:
1. Educational Articles and Blogs: Content that provides valuable insights into industry trends, best practices, recent research, technological advancements, and environmental initiatives. These resources help establish your brand as a thought leader and a reliable source of information.
2. Case Studies and Success Stories: Demonstrating real-world applications and successes of your products or services in the primary sector can build credibility and trust. Detailed case studies highlight the practical benefits and ROI of your offerings.
3. Technical Guides and Whitepapers: Deep-dive content that addresses complex industry challenges, innovative solutions, or regulatory changes can be invaluable. This type of content appeals to a more technical audience looking for in-depth information.
4. Videos and Webinars: Visual content, including explainer videos, interviews with industry experts, and recorded webinars, can make complex topics more accessible and engaging. They are excellent for demonstrating product uses, showcasing manufacturing processes, or discussing industry issues.
5. Infographics: Visually appealing infographics that distil complex data, trends, or processes into digestible and shareable content are highly effective. They're particularly useful for highlighting statistics about the industry's impact on the economy, environmental practices, or productivity improvements.
6. Newsletters: Regularly distributed emails that compile the latest industry news, company updates, and educational content can keep your audience engaged and informed, fostering a sense of community. We work in many CRM platforms and we're Hubspot Partners.
7. Social Media Posts: Tailored content for platforms like LinkedIn, Instagram, Twitter, and Facebook can increase engagement, share industry insights, and highlight company culture or community involvement. This is crucial for building brand awareness and connecting with both B2B and B2C audiences.
8. Testimonials and Customer Reviews: Positive feedback from clients and customers can significantly influence decision-making. Sharing ‘quotes’ and reviews is authentic and lets your clients do the talking for you to potential customers about the value of your products or services.
For the primary industry, content that underscores sustainability, innovation, and efficiency while addressing the unique challenges and opportunities of the sector can significantly enhance marketing efforts, building brand loyalty and driving business growth.
In the primary industry, a strong brand communicates reliability and trust. Our branding and design services ensure your brand visually and emotionally connects with your audience, from logo design to demonstrating your visual identity across a range of different touchpoints.
Understanding market trends, consumer behaviour, and regulatory changes is crucial in the primary industries. Our market research services provide you with actionable insights, helping you make informed decisions and stay ahead of the curve.
Industry-Specific Knowledge: Our experience in primary industries means we understand your challenges and opportunities.- Results-Driven: We are committed to delivering measurable outcomes, ensuring your marketing investment delivers real value that you can communicate to your management teams.
Comprehensive Services: From strategy development to campaign execution, we offer a full suite of services to meet your marketing needs.
Local Expertise: As a New Zealand-based agency, we have a deep understanding of the local market and regulatory environment.
Let's Grow Together
At Virtual Marketers, we are passionate about supporting New Zealand's primary industries. Our team is ready to help you navigate the complexities of marketing in this vital sector, driving growth and success for your business.
Let's build a powerful marketing strategy that propels the primary industries towards success!Contact Virtual Marketers today to discuss your needs and learn more about how we can help your business thrive. For more detailed information and to explore how Virtual Marketers can support your business's growth, book a call with Fran.
We align on objectives, offer, audience and budget, and define key metrics for success.
We create your ad copy, visuals, targeting, and structure, then launch and monitor performance.
We review results regularly, make adjustments, and report back with clear, jargon-free insights.
Our Services Cover Everything From Strategy to Execution
A virtual team of marketing experts for your business anywhere from 20-400+ hours per month. I throw myself down among the tall grass by the trickling stream
One point of contact, dozens of specialists
We adapt to your needs each month
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At Virtual Marketers, we offer flexible, senior-level marketing support tailored to your business goals. Whether you need a strategic partner, an extra pair of hands, or a full marketing team on call — we’ve got you covered.
Senior expertise, minus the overhead
Dial services up or down as your business needs them
Access a full suite of marketing expertise
Our temporary resourcing service gives you immediate access to experienced senior marketers who can step in and deliver — whether you’re covering fixed-term leave, navigating maternity cover, or scaling quickly to meet demand.
Maternity or parental leave cover
Fixed-term gaps in your marketing team
+ add on recruitment service
Expanding your agency has never been easier. Our team of NZ & Aus-based Virtual Marketing Specialists are ready to plug into your agency within 24 hours, giving you instant access to top-tier marketing expertise without the hassle of hiring.
No recruitment delays, no overhead stress—just flexible, high-impact marketing expertise when you need it.
We're a proud Hubspot, Google and Social Media verified team - no guess work here.
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