B2C Marketing Strategy, Management and Support

Our Expert B2C Marketing Agency Services Include:

1. Strategic Marketing Planning:

Our dedicated B2C marketing specialists craft customised marketing strategies that resonate with your brand's vision and effectively reach your target audience. Through comprehensive market research, digital presence analysis, and competitor scrutiny, we lay the groundwork for strategic initiatives.

Our data-driven recommendations ensure we're ready to launch impactful campaigns right from the start.

2.Content Marketing and Thought Leadership:

We produce engaging, high-quality content designed to position your brand as a leader in the consumer space.

Our diverse content arsenal includes blog posts, whitepapers, case studies, videos, and eBooks, all aimed at attracting and retaining your target consumers.

3. Digital Advertising and SEO:

Tailor-made digital advertising campaigns and search engine optimisation (SEO) strategies are at the heart of our marketing services, designed to enhance your online visibility. We focus on creating rich, informative content that draws quality B2C leads to your brand.

We manage a large range of digital advertising platforms for our clients

Our expertise encompasses:

Google Ads: We leverage the full suite of Google Ads services, including search ads, display ads, shopping ads, and YouTube video ads (we’re a Google Partner).

Amazon Ads: By leveraging Amazon’s powerful advertising tools and analytics, we ensure our clients stay ahead of the competition. Whether launching a new product or scaling an existing brand, Virtual Marketers provide end-to-end Amazon Ads management to deliver measurable results.

Facebook & Instagram Ads: Utilising the powerful targeting capabilities of the Meta platform, we create engaging ad campaigns that reach your audience based on demographics, interests, behaviours, and more.

LinkedIn Ads: LinkedIn Ads can still play a part in B2C marketing by allowing us to target professionals based on job titles, industries, company size, and more.

Twitter Ads: For clients looking to engage with users in real-time, Twitter or X Ads provide a dynamic platform for promoting content, engaging with current trends, and reaching out to audiences based on interests and behaviours.

TikTok Ads: With the rising popularity of TikTok, especially among younger demographics, we create compelling video content that resonates with users, leveraging the platform's viral potential to enhance brand visibility and engagement.

Programmatic Advertising: We employ programmatic advertising to automate the buying and placement of ads across multiple websites and platforms, using real-time bidding to ensure the most efficient use of your advertising budget.

4. Web Design and Build Service:

Virtual Marketers are at the forefront of creating online experiences that not only captivate but also convert. Recognising that a website is often the first point of interaction between a brand and potential customers, we dedicate ourselves to crafting bespoke website designs that perfectly align with our client’s brand identity and business objectives.

Whether you're looking to create a brand-new website or revamp an existing one, we offer a comprehensive solution that includes strategic planning, creative design based on UX principles, content development, and technical execution, all aimed at achieving a strong online presence that drives growth and success.

5. Social Media Management:

Our expertise extends to managing a range of social media channels with a consumer focus, utilising platforms where your audience is most active. We specialise in creating and curating content that engages your customers and fosters a strong brand community.

6. Email Marketing and Customer Nurturing:

We design bespoke email marketing campaigns that resonate with consumer audiences, catering to both potential and existing customers. Our strategies are aimed at nurturing leads through the sales funnel, enhancing customer engagement and loyalty. We work in many CRM platforms and we're Hubspot Partners.

7. Event Marketing and Webinars:

Recognising the importance of direct engagement, we plan and promote events and webinars tailored to B2C audiences. These initiatives are leveraged for brand building and thought leadership, and our goal is always to extend their reach and impact.

8. Consumer-Focused Marketing (CFM):

Our CFM strategies are akin to Account-Based Marketing but tailored for the B2C sector, targeting and engaging with segments of high-value consumers through personalised marketing efforts. This approach ensures a cohesive and consistent brand experience.

9. Analytics and Performance Tracking:

We implement thorough tracking mechanisms to continuously assess the effectiveness of our marketing campaigns. Regular analysis and reporting back to you with actionable monthly insights form the basis for ongoing optimisation and improvement.

Why Virtual Marketers Is Your Ideal B2C Marketing Partner?

With extensive experience in the B2C realm, our team understands the intricacies of consumer marketing. We recognise that every brand is unique, offering customised solutions to meet your specific goals and challenges.

Our approach is rooted in data and analytics, ensuring we deliver measurable results, from lead generation and brand awareness to direct sales.

Ready to take your B2C marketing to the next level?

Discover how Virtual Marketers can revolutionise your B2C marketing strategy, fostering business growth and exceeding your marketing objectives. Contact us today to embark on a journey of transformational marketing success.

Let's build a powerful marketing strategy that propels your business towards success!

Contact Virtual Marketers today to discuss your needs and learn more about how we can help your business thrive.

For more detailed information and to explore how Virtual Marketers can support your business's growth, book a call with Fran.

Book a call

Frequently asked questions

Are there minimum hours I have to sign up for?

Yes, when you sign up for our Marketing Teams our minimum hours are set at 20 hours per month. If you require less than this, or can't quite afford 20 hours yet then check out our Small Biz Subscriptions.

Do I have to pay a retainer even if I don't use the hours?

This will depend on our agreed terms, and why the hours cannot be used. In general we do our best to ensure we have delivered work within the hours you have contracted, but if we are unable to deliver hours for you through fault of our own we will charge you only what was delivered rather than the contracted amount.

What is your cancellation policy?

Are there minimum hours I have to sign up for?

If you need to cancel your commitment with us, our agreements may be terminated by either party without cause, by giving 1 month notice in writing. For more information check out our Purchase Terms.

Can I change my plan later?

Once you are signed up with us, scaling up hours is not a problem. Our agreements allow for ad hoc increases in one-off work if requested in writing by our clients, and if our team's capacity allows. You can chat to us at any time about increasing your standard hours.
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If you need to reduce hours for any reason we are open to discussions, but this would be on a case by case basis.

How does billing work?

Our billing and delivery cycles are based on the calendar month. At the start of each new month we will invoice you for the previous month's work, payable on the 20th of the month billed. For more information, check out our Purchase Terms.

Elevate Your B2C Brand with Virtual Marketers