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Branding isn't just your logo, branding correctly is how people feel about your brand - your tone, voice, feel, colours, awareness and more. Don't let others decide these things for you, control your brand with our helpful guides here.

Latest Blogs
Why Professional Services firms should outsource marketing
12
 minutes
Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

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The Importance of Branding in Marketing
10
 minutes
Marketing 101

Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth. 

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Getting the Marketing Fundamentals Right
4
 minutes
Marketing 101

From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.

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What can Virtual Marketers offer that agencies can't?
3
 minutes
Grow Your Business

It can be hard to find one person with all the skills for a certain job. Our collective skills, knowledge and experience of the creative and media landscape (in NZ and abroad), will help you develop a sound marketing strategy to move your business forward.

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User Experience - why a good UX is key
7
 minutes
Marketing 101

User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.

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Meet Fran
8
 minutes
Grow Your Business

Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.

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Brown Bag Series with Rahul
22
 minutes
Marketing 101

In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.

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What is an influencer?
10
 minutes
Marketing 101

What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?

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How to use Instagram Stories to market your business
8
 minutes
Templates

Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.

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How do I estimate a startup marketing budget?
10
 minutes
Marketing 101

Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.

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Click on a topic below to explore blogs, insights, tips and free templates that can help you achieve more with your marketing efforts.