A virtual team of marketing & comms experts for your organisation anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
Social Media Platforms – Engage your audience on Facebook, Instagram, Twitter, and LinkedIn, TikTok and YouTube.
Email Marketing – Stay in touch with your supporters through personalised email campaigns.
Google Ads – Maximize free Google Ad Grants to increase visibility.
Content Marketing – Share stories, blogs, and videos that inspire action.
Public Relations – Gain exposure through media coverage and press releases.
Event Marketing – Connect with your community through events and fundraisers.
Partnerships & Collaborations – Work with businesses and other non-profits to expand your reach.
Each of these channels plays a unique role in creating a powerful, well-rounded marketing strategy that helps amplify your message and impact.
Effective communication is key to a successful government initiative. We develop structured strategies that ensure clear, consistent, and impactful messaging across all channels.
A well-planned government communication strategy includes:
Clear Objectives – Defining the purpose of the campaign, whether it's to raise awareness, encourage participation, or promote a new policy.
Audience Insights – Understanding the needs and behaviours of different community groups to create relevant and engaging messaging to improve communication outcomes.
Key Messages – Crafting simple yet impactful messages that align with your organisation’s goals and values.
Multi-Channel Approach – Using a combination of digital tools, social media platforms, traditional media, and direct engagement to inform the public.
Stakeholder Collaboration – Working with community leaders, organisations, and key stakeholders to extend influence and create lasting partnerships.
Crisis Communication Planning – Developing strategies for rapid response during emergencies, ensuring clear and effective messaging when it matters most.
Accessibility & Inclusivity – Ensuring information is accessible to all, including diverse language groups and individuals with disabilities.
Monitoring & Evaluation – Tracking campaign performance through analytics, public feedback, and engagement data to refine strategies and improve effectiveness.
Our digital marketing services help public sector organisations enhance their online presence and engagement. We ensure key messages reach the right people through:
Social Media Campaigns – Creating dynamic content that encourages community participation and public engagement.
SEO & Web Optimisation – Ensuring government websites are easily found through search engines and designed for a user-friendly experience.
Digital Event Promotion – Promoting public consultations, initiatives, and virtual events to maximise attendance and participation (we’re a Google Partner).
Email & Direct Communication – Keeping community and stakeholders informed through targeted updates, newsletters, and automated email campaigns.
As governments transition to digital platforms, effective communication is crucial to ensure the public understand and utilise these services. We support digital transformation efforts by:
Promoting Digital Services – Simplifying the adoption of online government services through clear and engaging communication.
Ensuring Transparency & Accessibility – Making digital information user-friendly, accessible to all, and easy to navigate.
We help public sector organisations create compelling and informative content that simplifies complex policies and resonates with citizens.
Informative Articles & Blog Posts – Breaking down government policies into digestible, easy-to-understand content for public consumption.
Press Releases & Reports – Clearly communicating government updates, decisions, and progress to the public and media.
Social Media Content & Video Production – Developing engaging multimedia content that brings government initiatives to life.
Brand Identity & Visual Design – Crafting strong and consistent branding for government agencies, including logos, brochures, and style guides.
Measuring the impact of public sector communication efforts is crucial. Our data-driven approach helps track effectiveness and refine strategies through:
Website & Social Media Metrics – Monitoring visitor trends, engagement rates, and user interactions to optimise content and outreach.
Campaign Performance Reports – Analysing the success of marketing efforts using real-time data and actionable insights.
Public Sentiment Analysis – Gathering public feedback and monitoring trends to adjust communication strategies accordingly.
Public Sector Expertise – We have a deep understanding of government marketing requirements, regulations, and accountability standards.
Integrated Solutions – Our end-to-end approach ensures seamless communication across all marketing channels.
Data-Driven Approach – We leverage insights and analytics to measure success and continuously improve strategies.
Collaborative & Flexible – We work closely with government teams to ensure our marketing strategies align with their goals and objectives.
At Virtual Marketers, we are passionate about helping public sector organisations build trust, promote transparency, and engage meaningfully with the communities they serve. Our expertise in government marketing enables us to create impactful strategies that drive positive change across Aotearoa New Zealand.
Contact us today to explore how we can support your government communication needs!
We align on objectives, offer, audience and budget, and define key metrics for success.
We create your ad copy, visuals, targeting, and structure, then launch and monitor performance.
We review results regularly, make adjustments, and report back with clear, jargon-free insights.
Our Services Cover Everything From Strategy to Execution
A virtual team of marketing experts for your business anywhere from 20-400+ hours per month. I throw myself down among the tall grass by the trickling stream
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage
At Virtual Marketers, we offer flexible, senior-level marketing support tailored to your business goals. Whether you need a strategic partner, an extra pair of hands, or a full marketing team on call — we’ve got you covered.
Senior expertise, minus the overhead
Dial services up or down as your business needs them
Access a full suite of marketing expertise
Our temporary resourcing service gives you immediate access to experienced senior marketers who can step in and deliver — whether you’re covering fixed-term leave, navigating maternity cover, or scaling quickly to meet demand.
Maternity or parental leave cover
Fixed-term gaps in your marketing team
+ add on recruitment service
Expanding your agency has never been easier. Our team of NZ & Aus-based Virtual Marketing Specialists are ready to plug into your agency within 24 hours, giving you instant access to top-tier marketing expertise without the hassle of hiring.
No recruitment delays, no overhead stress—just flexible, high-impact marketing expertise when you need it.
We're a proud Hubspot, Google and Social Media verified team - no guess work here.
No budget surprises - just one agreed hourly or package rate.
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed.
Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably.
We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision.
Value for money has been excellent and we feel the team really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better.
Thanks VM you are a fantastic team"
Co-Founder
"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Former Marketing and UX Executive
VM’s services have been invaluable!
The VM team took our aspirations and skilfully developed them alongside solid research, resulting in a strategy to elevate our social media presence and inform our messaging.
It’s so reassuring to see that a remote service can truly deliver wholeheartedly.
Allison Delaney, CAEChief Executive, Master Joiners
Chief Executive
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Former Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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