Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Not sure whether to go down the custom or template website route? We've outlined the key differences between the two options to help you decide which is best for your business. Whether you're looking for cost-effectiveness and speed of set up, or more flexibility, unique design elements, and the ability to incorporate specific features, we'll run through all the pro's and con's of custom and templated websites to make your decision a bit easier.
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
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