Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.
In our latest video, we break down the simple steps to craft engaging videos that will capture your audience's attention in minutes.
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
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