Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
This comprehensive guide explores the unique aspects of social media in the Kiwi context, providing insights and strategies to help your business maximise its online presence.
We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.
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