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Everything should be measured - how else do you know if it was worth it? Let's breakdown how best to measure your marketing here, and how to report back to management and board members.

Latest Blogs
Social media marketing in New Zealand
7
 minutes
Grow Your Business

This comprehensive guide explores the unique aspects of social media in the Kiwi context, providing insights and strategies to help your business maximise its online presence.

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Elevating Your Marketing Strategy: A 'Digital, But Different' Approach
7
 minutes
Marketing 101

In a world of marketing noise, your marketing strategy shouldn't be a vague document gathering digital dust. It's your growth engine. At Virtual Marketers, we believe in "Digital, But Different"—no bloat, no BS, just results. A real strategy is about moving from guesswork to a high-velocity growth machine.

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How to Mentor Your In-House Marketer
3
 minutes
Marketing Careers

We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.

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How Do You Know if Your Marketing is Working...?
3
 minutes
Grow Your Business

We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.

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Getting the Marketing Fundamentals Right
4
 minutes
Marketing 101

From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.

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How do I estimate a startup marketing budget?
10
 minutes
Marketing 101

Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.

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How to choose the right website provider
10
 minutes
Marketing 101

In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.

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