Planning your 2024 marketing strategy? Here are our top tips: set clear goals, analyse your competition, understand your audience, pick the right channels, craft compelling messages, harness data, focus on quality content, embrace social responsibility, keep up with tech trends, and be adaptable.
We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.
We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.