The Virtual Marketing blog.

Latest Blogs
Virtual Marketer's Monthly Mashup: November 2023
3
 minutes
Marketing 101

We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.

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Creating an Epic Marketing Portfolio
3
 minutes
How-To Guides

It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.

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A Guide to Creating Great Social Media Content
6
 minutes
How-To Guides

We all use it, most of us daily, many of us hourly… but what makes great social media content? We’ve created a guide to help you craft compelling social media content that resonates with your audience.

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Mastering CRM: A Blueprint for Customer Retention
3
 minutes
Marketing 101

We're going into the art and science of Customer Relationship Management (CRM). We'll demystify the jargon and show you practical strategies that not only keep your customers coming back but make them feel valued and understood.

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The Power of AI for Personalised Marketing
4
 minutes
Reimagining Marketing

We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.

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Virtual Marketer's Monthly Mashup: October 2023
4
 minutes
Marketing 101

Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!

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A Guide to Budgets for Key Marketing Platforms
3
 minutes
How-To Guides

We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there! 

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6 Essential Skills for a Digital Marketer in 2024
5
 minutes
Marketing 101

As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.

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Target Audience: How to Define and Reach Your Ideal Customers
4
 minutes
Marketing 101

It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.

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Virtual Marketers' Monthly Mashup: September 2023
5
 minutes
Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

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Why Having a Virtual Marketing Team is a Game Changer for Businesses
4
 minutes
Reimagining Marketing

Take a look at why a virtual marketing team can be a game changer for your business, offering cost-efficiency and easy scalability. With reduced overhead costs, environmental positives and the potential for enhanced creativity, virtual marketing teams provide a strategic advantage for businesses looking to get ahead.

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Our Fav Five Free Certifications for Marketers
3
 minutes
Marketing 101

In the world of digital marketing, professional development is crucial. These five free courses provide essential knowledge, keeping you up-to-date and competitive in analytics, advertising, inbound strategies, content creation, social media trends, and SEO research. Investing in these online learning programmes is an investment in your marketing success.

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