Marketing Explained.

5

 minutes

Grow Your Business

Google's Performance Max (PMax) has been around for a little while now. Google introduced Performance Max Campaigns with a huge promise: AI-driven, multi-channel reach across Search, YouTube, Display, and everything else, all from one campaign. For the first year or two, it felt a bit like a 'black hole,' though. You popped in your budget, added your assets and hoped for the best machine learning could deliver. Well, from recent experiences with PMax, that’s no longer the case.

5

 minutes

Marketing 101

Have you ever read your own marketing copy and thought, “This doesn’t sound like us”? You’re not alone. Many brands struggle to stay consistent across their website, social media, ads, and emails. The words might be right, but the voice feels off. When your tone changes from platform to platform, it can confuse your audience and weaken trust. So how do you create a tone of voice that feels true to your brand and consistent, no matter who’s writing?

10

 minutes

Grow Your Business

A strategic advertising budget can be the difference between steady growth and wasted spend. Whether you're running Google Ads, Meta campaigns, or building a broader marketing strategy, understanding how much to spend and why is essential for long-term ROI.

5

 minutes

Grow Your Business

The days of generic campaigns, vanity-driven content, and “because we’ve always done it this way” strategies are numbered. What’s replacing them? Bold storytelling, strategies that actually drive business outcomes, and a powerful partnership between humans and AI, all built around delivering real value for the customer.

5

 minutes

Grow Your Business

Blogging isn't just about churning out articles for the sake of something to post or put in newsletters. It serves as one of the most cost-effective ways to increase your visibility online, build trust with your audience, and turn website visitors into real and engaged leads.

5

 minutes

Grow Your Business

A brand strategy is a clear, long-term plan for how your business is seen, trusted, and remembered. It defines your purpose and personality, then ensures these are consistently reflected across every touchpoint. In this guide, we’ll explain how to build a brand strategy in 4 simple steps, with real examples you can learn from.

3

 minutes

Marketing 101

A great brand is one that people remember, trust, and feel a connection to. It's more than just a nice-looking logo; it's how a business makes people feel and what it represents. In this post, we'll explore what makes a brand truly great, why the best brands move people and create a lasting impact.

3

 minutes

Marketing 101

AI is transforming marketing from smarter targeting to instant content creation. But here’s the catch: use it too much, and you risk losing trust, tone, and connection. The key? Knowing when AI boosts efficiency, and when only humans can deliver authenticity.

3

 minutes

Marketing 101

Going viral might get you attention, but it doesn’t build a brand. The real winners are the businesses that show up consistently creating trust, boosting SEO, and staying top of mind. We unpack why consistency beats viral hits every time and share 5 practical ways to build a sustainable content rhythm that drives long-term growth

10

 minutes

Grow Your Business

Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?

10

 minutes

Grow Your Business

In today’s digital-first world, every business—from start-ups and solo founders to scaling SMEs—wants to get more value out of their marketing. But there’s always the same challenge: limited time, limited budget, and big goals.

7

 minutes

Marketing 101

What Makes a Marketing Strategy Work? There’s no one-size-fits-all approach, but here are the key ingredients that make up a strong marketing strategy.