We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
Not sure whether to go down the custom or template website route? We've outlined the key differences between the two options to help you decide which is best for your business. Whether you're looking for cost-effectiveness and speed of set up, or more flexibility, unique design elements, and the ability to incorporate specific features, we'll run through all the pro's and con's of custom and templated websites to make your decision a bit easier.
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
Now that we’re post lock-down and doing our best to see 2020 out with some improved business results here are some key things to help you hit the ground running.
Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
The graphic design tool Canva has revolutionised the marketing world, particularly for social media marketers, since it hit the mainstream a few years ago. It was founded by Australian Melanie Perkins who spotted a business opportunity when she realised how frustrating it was to learn how to use existing graphic design software.
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
With so much competition out there, it can be tough to get even the most beautifully designed and built websites to stand out in search engine rankings. If this is something you’re facing, don't worry, there are 5 simple yet effective steps you can take to improve your website's visibility.