By outsourcing their marketing, companies have access to a range of expertise and resources that would not otherwise be available to them. This expertise is particularly important in the digital space, where business demands change rapidly as new technology hits the market in 2023 and beyond.
Let’s dive in a little deeper.
It goes without saying that one of the key benefits of outsourcing marketing in 2023 is cost savings.
Outsourcing means you have a team of marketing professionals with a wealth of expertise and experience without having to pay for additional FTEs (plus, the hidden costs of annual leave, KiwiSaver payments and training and development can really add up). Finding an individual marketer with all the skills and resources your company may need to reach your goals can be really challenging. But, a team of professionals can be at your disposal for a fraction of the cost of a single senior marketing professional.
Additionally, onboarding time can be significantly reduced by hiring an outsourced team. With low setup time and cost for outsourced marketing, you can push 'play' on your marketing resource within days of reaching out to a provider like Virtual Marketers.
Aotearoa is a goldmine of small to medium businesses building generational companies or tackling everyday problems with innovative solutions. But small businesses are often lean and have limited resources to cover marketing in the early stages. And in our experience, this is when it can matter most. Outsourcing marketing can be a secret weapon, allowing you to focus on other areas and trust your marketing needs to a team of experienced professionals at a fixed cost.
Expert Access And New Technology
Another benefit of outsourcing marketing in 2023 is the access you get to new technology and marketing tools. With the rapid pace of technological change, it can be difficult for businesses to keep up with the latest marketing tools, platform updates and technologies. By outsourcing marketing, you can access experts who are always up-to-date with the latest advancements and have the experience to use these tools to drive growth effectively.
Take ChatGPT or GA4 or semrush, lean marketing teams don’t have time to become experts in all the incredible new technology launching every day and making marketing more and more advanced – but outsourced teams do.
If your business operates in a fast-paced or competitive environment, early adoption of new tech can be essential to stay ahead of the curve. The outcome: by accessing skilled resources you are able to get better results, faster.
Reaching New Heights
Outsourcing marketing can also allow companies to reach further and further afield. With the growth of digital marketing, you can now reach a much wider audience with your marketing campaigns. Marketing experts have the experience to develop and implement successful marketing strategies that will help businesses get in front of new audiences, and tap into new markets, while also ensuring that your messaging is ‘on-point’. This can be particularly useful for businesses looking to expand into new geographical areas, as it can provide the ability to access local knowledge and resources that would not otherwise be available.
The Gift of Time
An outsourced marketing function gives you time back in your day to invest resources in other business areas essential for growth. This can be particularly important for small businesses or those operating in a technical environment as it frees up valuable resources for product development, RnD, raising capital or customer service – while your marketing activity still ticks away and gains momentum in the background.
We know business growth is a result of a whole lot of activity happening all at the same time – and weighting your resources around your essential operating functions is crucial for improving the overall quality of your products and services. While you can't be everywhere at once, you can hire a team to take on the fundamental marketing tasks to allow you to focus on your strengths.
Scaling Your Business
Finally, outsourcing marketing can provide companies with greater flexibility and scalability. You can easily adjust your marketing strategies and campaigns as your needs change without worrying about the cost of hiring new employees or investing in new marketing tools. This can be particularly important for businesses looking to expand into new markets or adopt new channels, as it allows you to adjust your strategy as you grow. Marketing is a dynamic industry, so flexibility and adaptability are built into an outsourced model. This enables you to achieve growth at scale without hiring new employees or changing consultants whenever you pursue a unique idea.
Outsourcing marketing will continue to grow in popularity in 2023 and beyond. Outsourcing offers a range of benefits to help Aotearoa New Zealand businesses drive growth and expand operations – with expert teams on tap, cost savings, new market or audience expansion and access to exciting new technologies and tools; this is the future of marketing
Kiwis know how to build brilliant businesses, and we know how to deliver affordable outsourced marketing services to help fast-track your marketing journey. Don't just take our word for it – explore case studies from businesses like yours that have stayed ahead of the curve and are competitive in their industry with the help of outsourced marketing.
Who And How? Introducing Virtual Marketers
Virtual Marketers partners with businesses to scale your marketing quickly (without you hiring) with our virtual marketing team of marketing specialists and on-demand digital marketing services.
Our specialist areas include:
- Social Media Marketing (paid and organic)
- Search Engine Optimisation (SEO)
- Website Design & Development
- Pay Per Click (PPC) Advertising
- Email Marketing
- Content Marketing
- Ongoing Marketing Management
- Strategic Marketing Advice
- Marketing Mentoring to junior marketers
Get in touch to find out how Virtual Marketers can help level up your marketing strategy in 2023.