Latest Blogs
SEO, GEO, AEO and AI Explained for Business Owners
Modern search has evolved from finding links to providing instant answers across AI and traditional platforms. By combining SEO for rankings, GEO for AI citations, and AEO for featured snippets, businesses can ensure they are the primary source for customer queries. Leveraging AI to power these strategies allows you to capture high-value leads across every digital channel, from Google to ChatGPT.
What Are the Best Low-Cost Marketing Strategies for NZ Businesses?
Marketing feels more expensive than ever, but NZ businesses don’t need big budgets to make real impact. This blog breaks down three of the highest-ROI, lowest-cost channels from email marketing, organic social media, and local SEO and shows how small, consistent actions can help NZ SMEs grow visibility, trust, and sales without relying on paid ads.
Do I Need a Blog for My Business?
Blogging isn't just about churning out articles for the sake of something to post or put in newsletters. It serves as one of the most cost-effective ways to increase your visibility online, build trust with your audience, and turn website visitors into real and engaged leads.
Google’s U-Turn on Third-Party Cookies: What It Means for Advertisers
Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
Why Choose a local Digital Marketing Agency?
Unlike global agencies, an NZ digital agency can provide personalised service, adapting marketing strategies to the evolving local digital environment.
A Marketing Specialist's Guide to Business Growth
Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.
Breaking Down the ins and outs of B2B Marketing
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
SEM - what Search Engine Marketing is and how it works
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
SEO - Search Engine Optimisation - How It Works
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
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