A virtual team of health marketing experts for your organisation anywhere from 20+ hours/month.
Popular advantages:
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage permanent staff
Starting from NZD $3,000 GST for 20 hours/m
Social Media Platforms – Engage your audience on Facebook, Instagram, Twitter, and LinkedIn, TikTok and YouTube.
Email Marketing – Stay in touch with your supporters through personalised email campaigns.
Google Ads – Maximize free Google Ad Grants to increase visibility.
Content Marketing – Share stories, blogs, and videos that inspire action.
Public Relations – Gain exposure through media coverage and press releases.
Event Marketing – Connect with your community through events and fundraisers.
Partnerships & Collaborations – Work with businesses and other non-profits to expand your reach.
Each of these channels plays a unique role in creating a powerful, well-rounded marketing strategy that helps amplify your message and impact.
Navigate the digital space with our comprehensive solutions. From SEO to ensure your services rank at the top, to targeted social media campaigns that engage and inspire your audience, we make your brand visible and relevant.
A digital marketing strategy for health and wellbeing businesses encompasses a comprehensive plan designed to reach, engage, and convert their target audience through online channels. The strategy should be tailored to the unique needs of the health and wellbeing sector, emphasising trust, expertise, and personalised care. Here are key components that such a strategy typically includes:
Key Strategy Components:
Website Optimisation: Crafting websites that are not only informative and user-friendly but also optimised for search engines to ensure they rank well. Key elements include mobile responsiveness, fast loading times, and easy navigation to enhance user experience.
Content Marketing: Creating valuable content, such as blog posts on health tips, infographics on wellness advice, and ebooks detailing services or products. This establishes the brand as a trusted source of information in the health and wellbeing domain.
Social Media Marketing: Engaging with the target audience on their preferred platforms (e.g., Instagram, Twitter) through content sharing, product promotions, and community interaction, utilising health challenges and influencer collaborations to boost brand visibility.
Email Marketing: Developing a strategy for sending out regular newsletters and personalised content to subscribers, effectively nurturing leads, retaining customers, and promoting repeat business by keeping the audience informed and engaged.
SEM and PPC Advertising: Implementing search engine and pay-per-click advertising campaigns to enhance visibility for targeted keywords, driving traffic to the website and promoting specific products or events efficiently.
Influencer Partnerships: Collaborating with influencers within the health and wellbeing sphere to extend the brand's reach. This includes authentic endorsements and sponsored content, tapping into the influencer's follower base.
Online Reputation Management: Actively monitoring and managing online reviews and feedback, positively influencing potential customers' perceptions and addressing any concerns promptly to demonstrate commitment to customer satisfaction.
Analytics and Performance Tracking: Utilising tools like Google Analytics and social media insights to measure the effectiveness of marketing efforts, guiding strategy adjustments and improvements for better targeting and engagement.
Mobile Marketing: Acknowledging the pivotal role of mobile devices by ensuring that marketing content and websites are fully optimised for mobile users, enhancing accessibility and engagement.
Developing diverse content formats that serve to educate, inspire, and motivate, tailored to resonate with health-conscious consumers.
This includes deep-dive educational articles, motivational success stories, practical instructional videos, visually appealing infographics, interactive live sessions, comprehensive guides or ebooks, engaging podcasts, and interactive tools or quizzes designed to foster a community around healthy living.
Conducting thorough market research to stay ahead of industry trends, understand consumer behaviour, and navigate the competitive landscape, ensuring that marketing strategies are both data-driven and aligned with the evolving needs of the health and wellbeing sector.
Offering expert support from the initial concept to the final execution of marketing campaigns, focusing on strategies that not only reach the target audience but also resonate on a deeper level, thereby driving meaningful engagement and conversions.
Crafting a memorable brand identity that embodies the core values and mission of health and wellness is crucial for businesses in this sector, as it ensures that all visual and messaging elements consistently reflect this essence across all marketing channels.
In an industry where trust and credibility are paramount, a strong brand becomes the deciding factor for consumers when choosing among various service providers or products.
This underscores the exceptional importance of branding in the health and wellbeing sector, highlighting its role in consumer decision-making and the establishment of trust and credibility.
Trust and Credibility: A strong brand builds trust by showcasing professionalism, expertise, and reliability, signalling to consumers that their health and wellbeing are prioritised with safe, effective solutions.
Differentiation: In a crowded market, distinctive branding sets businesses apart, highlighting unique approaches, products, or services, and making them memorable to consumers.
Emotional Connection: Beyond visual branding, connecting emotionally with audiences encourages them to improve their health and wellbeing, fostering loyalty and long-term relationships.
Market Positioning: Effective branding clearly positions a business within its target niche or segment, communicating to specific consumer groups why its offerings are their best choice.
Community Building: Strong brands create communities of like-minded individuals, promoting a sense of belonging and support, which can drive word-of-mouth marketing and enhance customer retention.
Consistency: Maintaining brand consistency across all platforms and touchpoints reinforces recognition and trust, making it easier for customers to choose and stay loyal to the brand.
Value Perception: A well-regarded brand can elevate the perceived value of its products or services, leading consumers to be willing to pay a premium for quality and reliability.
Specialised Expertise: Our focus on health and wellbeing means we understand your market's unique challenges and opportunities, ensuring our strategies are perfectly aligned with industry trends.
Innovative Solutions: Leveraging the latest in marketing technology and creativity, we craft innovative solutions that set your brand apart in the health and wellness space.
Results-Driven: We're committed to delivering tangible outcomes, utilising data-driven insights to measure success and optimise strategies for maximum impact.
Personalised Approach: Your mission is unique, and so is our approach. We collaborate closely with you to understand your goals and craft customised strategies that amplify your brand's voice and vision.
Elevate your health and wellbeing brand with New Zealand's leading marketing agency.
At Virtual Marketers NZ, we're more than just marketers; we're your strategic partners in success. Together, we can inspire healthier lives across New Zealand and beyond.
Discover the difference Virtual Marketers NZ can make for your brand. Contact us today to start your journey to success in the health and wellbeing sector.
We align on objectives, offer, audience and budget, and define key metrics for success.
We create your ad copy, visuals, targeting, and structure, then launch and monitor performance.
We review results regularly, make adjustments, and report back with clear, jargon-free insights.
Our Services Cover Everything From Strategy to Execution
A virtual team of marketing experts for your business anywhere from 20-400+ hours per month. I throw myself down among the tall grass by the trickling stream
One point of contact, dozens of specialists
We adapt to your needs each month
No need to hire or performance manage
At Virtual Marketers, we offer flexible, senior-level marketing support tailored to your business goals. Whether you need a strategic partner, an extra pair of hands, or a full marketing team on call — we’ve got you covered.
Senior expertise, minus the overhead
Dial services up or down as your business needs them
Access a full suite of marketing expertise
Our temporary resourcing service gives you immediate access to experienced senior marketers who can step in and deliver — whether you’re covering fixed-term leave, navigating maternity cover, or scaling quickly to meet demand.
Maternity or parental leave cover
Fixed-term gaps in your marketing team
+ add on recruitment service
Expanding your agency has never been easier. Our team of NZ & Aus-based Virtual Marketing Specialists are ready to plug into your agency within 24 hours, giving you instant access to top-tier marketing expertise without the hassle of hiring.
No recruitment delays, no overhead stress—just flexible, high-impact marketing expertise when you need it.
We're a proud Hubspot, Google and Social Media verified team - no guess work here.
No budget surprises - just one agreed hourly or package rate.
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed.
Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably.
We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision.
Value for money has been excellent and we feel the team really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better.
Thanks VM you are a fantastic team"
Co-Founder
"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Former Marketing and UX Executive
VM’s services have been invaluable!
The VM team took our aspirations and skilfully developed them alongside solid research, resulting in a strategy to elevate our social media presence and inform our messaging.
It’s so reassuring to see that a remote service can truly deliver wholeheartedly.
Allison Delaney, CAEChief Executive, Master Joiners
Chief Executive
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Former Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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