Latest Blogs
How to create a social media video in Canva Pro
In our latest video, we break down the simple steps to craft engaging videos that will capture your audience's attention in minutes.
The State of TikTok in America: What’s Happening and What It Means for Businesses
TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, we wrote this blog on the 15th, we understand that if TikTok don’t sell their US operation it will be banned in the states.
Guide: Growing Your Business Through Google Ads
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
Google’s U-Turn on Third-Party Cookies: What It Means for Advertisers
Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers.
Fran talks SEM vs SEO
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
Virtual Marketer's Monthly Mashup: January 2024
This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.
A Guide to Budgets for Key Marketing Platforms
We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there!
Virtual Marketers' Monthly Mashup: September 2023
From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.
What GA4 Has in Store
What is GA4? How is it different from GA? And how do you move over to it? We cover all of this and more in our round up of what's in store with GA4!
Getting the Marketing Fundamentals Right
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
What is a Landing Page and Why are They Important?
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
How to Create Social Media Content For Your Business
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
How Conversion Rate Optimisation works
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
Optimising your digital channels has never been so important.
As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.
SEM - what Search Engine Marketing is and how it works
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
SEO - Search Engine Optimisation - How It Works
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
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