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Digital advertising is the future, join us as we go through what the future holds and how to take advantage of the current landscape without spending for little return.

Latest Blogs
Leveraging Online Platforms for Growth
4
 minutes
Grow Your Business

We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.

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Virtual Marketers' Monthly Mashup: September 2023
5
 minutes
Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

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Virtual Marketer's Monthly Mashup: January 2024
4
 minutes
Marketing 101

This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.

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Optimising your digital channels has never been so important.
10
 minutes
Grow Your Business

As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.

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How to Create Social Media Content For Your Business
8
 minutes
Marketing 101

Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.

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A Guide to Budgets for Key Marketing Platforms
3
 minutes
Grow Your Business

We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there! 

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What is a Landing Page and Why are They Important?
3
 minutes
Marketing 101

We’re talking landing pages: what they are, why we need them, and how to make them really, really good.

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Getting the Marketing Fundamentals Right
4
 minutes
Marketing 101

From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.

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What GA4 Has in Store
6
 minutes
Marketing 101

What is GA4? How is it different from GA? And how do you move over to it? We cover all of this and more in our round up of what's in store with GA4!

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SEO - Search Engine Optimisation - How It Works
5
 minutes
Marketing 101

Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.

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SEM - what Search Engine Marketing is and how it works
7
 minutes
Marketing 101

Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.

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How Conversion Rate Optimisation works
10
 minutes
Templates

Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.

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What is an influencer?
10
 minutes
Marketing 101

What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?

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Is it better to invest in SEO or in running ads on Google?
8
 minutes
Marketing 101

The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.

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