3

 minutes

Marketing 101

We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.

3

 minutes

Marketing 101

We're going into the art and science of Customer Relationship Management (CRM). We'll demystify the jargon and show you practical strategies that not only keep your customers coming back but make them feel valued and understood.

4

 minutes

Marketing 101

Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!

5

 minutes

Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

5

 minutes

Marketing 101

As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.

3

 minutes

Marketing 101

In the world of digital marketing, professional development is crucial. These five free courses provide essential knowledge, keeping you up-to-date and competitive in analytics, advertising, inbound strategies, content creation, social media trends, and SEO research. Investing in these online learning programmes is an investment in your marketing success.

4

 minutes

Marketing 101

It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.

3

 minutes

Marketing 101

Planning your 2024 marketing strategy? Here are our top tips: set clear goals, analyse your competition, understand your audience, pick the right channels, craft compelling messages, harness data, focus on quality content, embrace social responsibility, keep up with tech trends, and be adaptable.

4

 minutes

Marketing 101

Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.

3

 minutes

Marketing 101

We’re talking landing pages: what they are, why we need them, and how to make them really, really good.

4

 minutes

Marketing 101

From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.

6

 minutes

Marketing 101

What is GA4? How is it different from GA? And how do you move over to it? We cover all of this and more in our round up of what's in store with GA4!

5

 minutes

Marketing 101

Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.

7

 minutes

Marketing 101

Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.

6

 minutes

Marketing 101

Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.

5

 minutes

Marketing 101

Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.

7

 minutes

Marketing 101

User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.

12

 minutes

Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

22

 minutes

Marketing 101

In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.

6

 minutes

Marketing 101

The graphic design tool Canva has revolutionised the marketing world, particularly for social media marketers, since it hit the mainstream a few years ago. It was founded by Australian Melanie Perkins who spotted a business opportunity when she realised how frustrating it was to learn how to use existing graphic design software.

8

 minutes

Marketing 101

It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?

10

 minutes

Marketing 101

What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?

8

 minutes

Marketing 101

The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.

10

 minutes

Marketing 101

Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.

4

 minutes

Marketing 101

There's a lot to think about when it comes to starting a new business. So we've broken down the three key marketing elements to help your startup achieve success.

3

 minutes

Marketing 101

I recently attended Ad World 2023 and it felt like near perfect timing for some inspiring speakers to dive into some of the complexities facing marketers of today. From recession-proofing ad spend to the good shining through in a world of AI, here are a few of my highlights from the online event.