The Marketing Funnel
5
minutes
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.
A brand strategy is a clear, long-term plan for how your business is seen, trusted, and remembered. It defines your purpose and personality, then ensures these are consistently reflected across every touchpoint. In this guide, we’ll explain how to build a brand strategy in 4 simple steps, with real examples you can learn from.
We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there!
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