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Content is king in digital marketing, and we have a lot of tips and tricks to optimise yours and make sure the time your spend creating content lets you see real return in the long run.

Latest Blogs
Your Guide to Best Practice Email Marketing
5
 minutes
Marketing 101

You may not believe it, but we’ve seen the data, and email marketing remains one of the most powerful tools at the disposal of a marketer. It allows businesses to reach their audience directly (right to where they’re sitting), deliver personalised content, and build lasting relationships. However, with inboxes overflowing with promotional messages (hello mass delete every morning!) standing out requires more than just crafting a catchy subject line. Here’s a guide to email marketing best practices that will help you create impactful campaigns, engage your audience, and drive results.

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Content Marketing Metrics to Track Success
7
 minutes
Marketing 101

Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.

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Content is King – So How Do We Master It?
3
 minutes
Marketing 101

Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.

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5 Tips to Improve Your Website's Search Engine Rankings
4
 minutes
Grow Your Business

With so much competition out there, it can be tough to get even the most beautifully designed and built websites to stand out in search engine rankings. If this is something you’re facing, don't worry, there are 5 simple yet effective steps you can take to improve your website's visibility.

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6 Essential Skills for a Digital Marketer in 2024
5
 minutes
Marketing 101

As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.

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Leveraging Online Platforms for Growth
4
 minutes
Grow Your Business

We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.

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Optimising your digital channels has never been so important.
10
 minutes
Grow Your Business

As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.

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How to Create Social Media Content For Your Business
8
 minutes
Marketing 101

Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.

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Writing Blogs with ChatGPT
5
 minutes
Marketing 101

We're hearing a lot about ChatGPT at the moment – but what does this mean for content writing and SEO? We explore all the ways ChatGPT can be your blog-writing buddy, as well as the human aspects this impressive AI tool can't quite replicate... yet.

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Breaking Down the ins and outs of B2B Marketing
4
 minutes
Marketing 101

Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.

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Getting the Marketing Fundamentals Right
4
 minutes
Marketing 101

From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.

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