Brands Can Now Use Ads Inside ChatGPT. We Tested It
We put OpenAI's new ChatGPT ads to the test with real money. Here's what worked, what didn't, and whether it's worth it for your brand.
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Choosing the Right CRM for Your Business
A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.
The Top 5 Market Segmentation Strategies
We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
Data-Driven Decision Making: Analytics for Business Growth
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
Networking for Marketers – The Why, the How and the When
We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.
Content is King – So How Do We Master It?
Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.
The Marketing Funnel from A to Z
Fran gives us a rundown on the famous marketing funnel - what it is.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
The Future of Marketing Careers: Trends to Watch
We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.
The 3 Things Your Digital Marketing Report Needs to Cover
Discover the secret behind impactful marketing reports. We share how incorporating audience insights, channel performance, and conversion metrics can drive actionable insights and foster informed decision-making to propel your business forward.
3 x Budget-Friendly DIY Marketing Tools for Small Businesses
We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.
A Brief History of the Evolution of Marketing
We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!
A Marketing Specialist's Guide to Business Growth
Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.
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