The Complete New Zealand Social Media Marketing Guide
Everything Kiwi businesses need to know, from platform selection and content strategy to local case studies, paid advertising, and expert FAQs.
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Content is King – So How Do We Master It?
Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.
The Marketing Funnel
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
Leveraging Online Platforms for Growth
We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.
The Future of Marketing Careers: Trends to Watch
We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.
The 3 Things Your Digital Marketing Report Needs to Cover
Discover the secret behind impactful marketing reports. We share how incorporating audience insights, channel performance, and conversion metrics can drive actionable insights and foster informed decision-making to propel your business forward.
3 x Budget-Friendly DIY Marketing Tools for Small Businesses
We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.
A Brief History of the Evolution of Marketing
We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!
A Marketing Specialist's Guide to Business Growth
Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.
Why AI Skills are Essential for Modern Marketers
Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.
The Do's and Don'ts of Social Media Marketing
Social media is a super powerful tool for successful marketing, offering endless opportunities to connect and promote, but understanding the do's and don'ts is essential for navigating this dynamic landscape.
Marketing During Tough Times: What to Prioritise
When the economy takes a downturn, no matter how big or small, marketing is often one of the first areas to face budget cuts. However, reducing marketing activities may not be the best strategy... so what should you be doing?
Digital Marketing Tactics in 2023: What Worked, What Didn’t
Hey there, fellow digital marketers! It’s been a year all right… Let's dive into what's been hot and what's not in the ever-evolving world of digital marketing in 2023.
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