Brands Can Now Use Ads Inside ChatGPT. We Tested It
We put OpenAI's new ChatGPT ads to the test with real money. Here's what worked, what didn't, and whether it's worth it for your brand.
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How to create a social media video in Canva Pro
In our latest video, we break down the simple steps to craft engaging videos that will capture your audience's attention in minutes.
How to Optimise Your Marketing Subscriptions Spend
Time to tighten your marketing budget belt? By auditing your current subscriptions, prioritising essential tools, and maximising their utilisation, you can significantly reduce costs without sacrificing effectiveness. Read on for our thoughts on the good tools to use and how to regularly assess which ones you still need.
Is Your Website Performance Hurting Your Business?
Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?
Can organic social media still get results?
Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?
The Importance of Branding in Marketing
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
Guide: Growing Your Business Through Google Ads
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
Google’s U-Turn on Third-Party Cookies: What It Means for Advertisers
Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers.
Marketing Career Path: Entry-Level to Executive
Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions.
Your Guide to Best Practice Email Marketing
You may not believe it, but we’ve seen the data, and email marketing remains one of the most powerful tools at the disposal of a marketer. It allows businesses to reach their audience directly (right to where they’re sitting), deliver personalised content, and build lasting relationships. However, with inboxes overflowing with promotional messages (hello mass delete every morning!) standing out requires more than just crafting a catchy subject line. Here’s a guide to email marketing best practices that will help you create impactful campaigns, engage your audience, and drive results.
Search Engine Marketing vs Search Engine Optimisation
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO).
Unlocking the Power of Email Marketing
Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.
Content Marketing Metrics to Track Success
Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.
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