The Complete New Zealand Social Media Marketing Guide
Everything Kiwi businesses need to know, from platform selection and content strategy to local case studies, paid advertising, and expert FAQs.
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What is a Landing Page and Why are They Important?
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
Custom vs. Templated Websites – Which is Best?
Not sure whether to go down the custom or template website route? We've outlined the key differences between the two options to help you decide which is best for your business. Whether you're looking for cost-effectiveness and speed of set up, or more flexibility, unique design elements, and the ability to incorporate specific features, we'll run through all the pro's and con's of custom and templated websites to make your decision a bit easier.
How to Future-Proof Your Marketing Career
I have made a conscious decision to remain on the tools in my marketing career, irrespective of the level of role I have. This decision was the right one and was reinforced by my experience when I returned to the digital marketing landscape after taking four years away to have our children. It genuinely felt like a quantum shift in just four years, so many new tools and processes - AND acronyms. I also had the gender pay gap to tackle, but that’s for another blog!
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
5 Reasons Startups Shouldn't Hire A Full-Time Chief Marketing Officer
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
How to Create Social Media Content For Your Business
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
How do I estimate a startup marketing budget?
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
How to use Instagram Stories to market your business
Want to expand your reach, engage your audience, and start generating a following on social media? Consider these 13 ways to start using Instagram Stories this year. These handy tips can help set your social media marketing strategy up for success.
What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
What is Affiliate Marketing in Digital Marketing? Everything to know
It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?
How to choose the right website provider
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
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