3 x Budget-Friendly DIY Marketing Tools for Small Businesses

We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.

Senior Marketing Manager
March 4, 2024
  (NZDT - GMT +12)

Navigating the world of marketing can be overwhelming, particularly for small businesses, given the vast array of technology and data available. Yet, there are some pretty cool tools designed to simplify your marketing processes. 

Here are three budget-friendly options that can help small businesses thrive in the competitive market, because everyone has the right to excellent marketing.

1. Canva: Design & Brand Tool

Canva (if you haven’t heard of it) is a user-friendly graphic design tool that empowers small business owners to create professional-quality visuals for their marketing campaigns. With thousands of customisable templates, Canva makes it easy to design everything from social media posts and flyers to business cards and presentations. The drag-and-drop interface is intuitive, requiring no prior graphic design experience.

Key Features:

  • Extensive Template Library: Access to a vast collection of templates catering to various industries and occasions.
  • Collaboration Tools: Team members can collaborate on designs in real-time, enhancing productivity and creativity.
  • Brand Kit: Maintain brand consistency by storing your logos, colour schemes, and fonts.


Canva offers a free plan with basic features, which is often sufficient for small businesses. The Pro version, offering advanced features like the Brand Kit, extensive image library and premium templates, is available at a budget-friendly price.

2. Mailchimp: Simplify Your Email Marketing

Mailchimp has created a name for itself as the leading email marketing tool to allow small businesses to connect with audiences effectively. It provides an easy-to-use platform for designing, sending, and tracking email campaigns. You can personalise your messaging and target specific segments of your audience, increasing engagement and conversions.

Key Features:

  • Email Campaign Builder: Drag-and-drop editor for creating professional-looking emails.
  • Audience Segmentation: Target emails based on subscriber behaviour and preferences.
  • Analytics: Track the performance of your email campaigns with detailed reports.


Mailchimp offers a free plan for up to 2,000 contacts and 10,000 sends per month, which is ideal for small businesses starting with email marketing. Paid plans are available for those needing more advanced features or higher sending limits.

3. Hootsuite: Streamline Your Social Media Management

Hootsuite is a comprehensive social media management tool that helps small businesses manage their social media presence across multiple platforms from a single dashboard. It’s a good way to be able to schedule posts, monitor social media traffic, and engage with followers.

Key Features:

  • Post Scheduling: Schedule posts in advance across multiple social media platforms.
  • Social Media Analytics: Gain insights into your social media performance with detailed analytics.
  • Social Listening: Monitor mentions of your brand and industry trends to stay ahead of the competition.


Hootsuite offers a limited free plan that supports up to three social media profiles, which is great for small businesses just beginning to explore social media marketing. More robust plans with additional features and support for more profiles are available for a fee.

Executing effective marketing strategies on a tight budget is crucial for your growth and overall success. Tools like Canva, Mailchimp, and Hootsuite provide powerful, budget-friendly solutions that empower you to create professional-level marketing material, engage with your audience, and manage your online presence efficiently. Everyone deserves great marketing and you can start rolling yours out right now.

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