What Is a Good Budget for Digital Marketing?
Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?
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Fran talks SEM vs SEO
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Unlocking the Power of Email Marketing
Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.
Content Marketing Metrics to Track Success
Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.
Virtual Marketer's Monthly Mashup: June 2024
This month's Mashup includes YouTube's ad-blocker bypass, LinkedIn's algorithm changes, Google's latest spam update, evolving influencer marketing trends, and Shopify's expanded AI tool suite.
Choosing the Right CRM for Your Business
A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.
The Top 5 Market Segmentation Strategies
We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
Virtual Marketer's Monthly Mashup: May 2024
This month's Mashup includes Google's new AI-driven shopping ads, Netflix's rapid growth in ad-supported users and new programmatic partnerships, scrutiny over Google's AI Overview errors, LinkedIn's dominance in organic traffic growth, and TikTok's significant impact on boosting cinema ticket sales.
Data-Driven Decision Making: Analytics for Business Growth
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
Networking for Marketers – The Why, the How and the When
We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.
Content is King – So How Do We Master It?
Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.
The Marketing Funnel
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
Virtual Marketer's Monthly Mashup: April 2024
This month we cover LinkedIn's venture into short-form videos, Google's advanced Marketing Mix Modelling tool Meridian, Meta's integration of an AI chatbot across its platforms, a study revealing how good we are at distinguishing AI-generated content, and optimal YouTube posting times.
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