Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?
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Virtual Marketers is now officially a Google Partner! 😍 and meet our new marketer Nicola 😀
TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, we wrote this blog on the 15th, we understand that if TikTok don’t sell their US operation it will be banned in the states.
In 2025, SMEs can thrive by embracing innovative strategies like AI-driven personalisation, interactive video marketing, social commerce, and partnerships with micro-influencers to build authentic customer connections.
Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?
Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment.
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers.
Marketing is exciting right? When someone asks you what you do and you say “marketing” there’s no doubt a glossy visualisation comes to mind. It’s an industry of big ideas, crunchy data, voice, brand, impact, and metrics – and there’s a really excellent career path laid out for those who choose to accept the quest. Whether you're just starting out or eyeing the top spot, we’re exploring the journey from entry-level roles to executive positions, highlighting key milestones, skills, and strategies for climbing the marketing career ladder. Let’s jump on!
You may not believe it, but we’ve seen the data, and email marketing remains one of the most powerful tools at the disposal of a marketer. It allows businesses to reach their audience directly (right to where they’re sitting), deliver personalised content, and build lasting relationships. However, with inboxes overflowing with promotional messages (hello mass delete every morning!) standing out requires more than just crafting a catchy subject line. Here’s a guide to email marketing best practices that will help you create impactful campaigns, engage your audience, and drive results.
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