Brands Can Now Use Ads Inside ChatGPT. We Tested It
We put OpenAI's new ChatGPT ads to the test with real money. Here's what worked, what didn't, and whether it's worth it for your brand.
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How to Mentor Your In-House Marketer
We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.
Breaking Down the ins and outs of B2B Marketing
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
How Do You Know if Your Marketing is Working...?
We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.
Getting the Marketing Fundamentals Right
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
What is a Landing Page and Why are They Important?
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
Custom vs. Templated Websites – Which is Best?
Not sure whether to go down the custom or template website route? We've outlined the key differences between the two options to help you decide which is best for your business. Whether you're looking for cost-effectiveness and speed of set up, or more flexibility, unique design elements, and the ability to incorporate specific features, we'll run through all the pro's and con's of custom and templated websites to make your decision a bit easier.
How to Future-Proof Your Marketing Career
I have made a conscious decision to remain on the tools in my marketing career, irrespective of the level of role I have. This decision was the right one and was reinforced by my experience when I returned to the digital marketing landscape after taking four years away to have our children. It genuinely felt like a quantum shift in just four years, so many new tools and processes - AND acronyms. I also had the gender pay gap to tackle, but that’s for another blog!
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
Why Startups Shouldn't Hire a Full-Time CMO
As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next…
How to Create Social Media Content For Your Business
Did you know that around three-quarters of the world's population is on social media? In New Zealand, we have social media penetration of 82%.
How do I estimate a startup marketing budget?
Are you a startup or new SaaS business considering investing in digital marketing to get your business launch flying? Before you do, step back to take stock of the bigger picture.
Is it better to invest in SEO or in running ads on Google?
The Internet has long been the most popular venue in the world for business. Especially since the COVID-19 pandemic, people are looking more and more to the digital world for the products and services that they want to buy.
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