The Complete New Zealand Social Media Marketing Guide
Everything Kiwi businesses need to know, from platform selection and content strategy to local case studies, paid advertising, and expert FAQs.
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Is Canva replacing Graphic Designers?
The graphic design tool Canva has revolutionised the marketing world, particularly for social media marketers, since it hit the mainstream a few years ago. It was founded by Australian Melanie Perkins who spotted a business opportunity when she realised how frustrating it was to learn how to use existing graphic design software.
Why Professional Services firms should outsource marketing
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
How Conversion Rate Optimisation works
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
Meet Fran
Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.
User Experience - why a good UX is key
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
Returning to marketing from a break
Our Founder and Chief Client Officer, Fran, shares her experience starting her marketing career again after having her family, and how you can do this too.
Conversion rate optimisation CRO - how it works
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
Do you really need a new website?
Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.
How to ensure you hire the right marketer for your business
Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.
SEM - what Search Engine Marketing is and how it works
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
SEO - Search Engine Optimisation - How It Works
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
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