How to Build a Brand Strategy in 4 Simple Steps
A brand strategy is a clear, long-term plan for how your business is seen, trusted, and remembered. It defines your purpose and personality, then ensures these are consistently reflected across every touchpoint. In this guide, we’ll explain how to build a brand strategy in 4 simple steps, with real examples you can learn from.
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What is an influencer?
What’s your ultimate 2022 marketing goal? Authenticity? Reach? Persuasiveness?
What is Affiliate Marketing in Digital Marketing? Everything to know
It is estimated that only 15 of the top 100 retailers in New Zealand utilise affiliate marketing. While the rest of the world pushes ahead with this bold digital marketing strategy, companies in this country are being left behind. So how can you get ahead of the curve?
How to choose the right website provider
In October 2021, there were 1.2 billion websites in the world … and along with that brings loads of self-labelled ‘web design specialists’ to match this rising demand.
Is Canva replacing Graphic Designers?
The graphic design tool Canva has revolutionised the marketing world, particularly for social media marketers, since it hit the mainstream a few years ago. It was founded by Australian Melanie Perkins who spotted a business opportunity when she realised how frustrating it was to learn how to use existing graphic design software.
Brown Bag Series with Emma
Working from home? We've got some tips for you! Fran sat down to chat with Emma Bell-Norris, Brand and Marketing Manager for Europlan, one of New Zealand's leading suppliers of commercial furniture. They chat about how to set up a productive workspace at home and share work from home tips.
Brown Bag Series with Rahul
In this episode of our Brown Bag Series, Fran chats with Rahul Watson-Govindan, Loomio CEO, Senior Executive, Director and Investor, about the purpose of a business strategy.
Why Professional Services firms should outsource marketing
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
How Conversion Rate Optimisation works
Conversion Rate Optimisation (or CRO as it is commonly known), is how you work out how many visitors come to your website, and what you want them to do once they get there.
Meet Fran
Since launching my Virtual Marketing business, I’ve been asked a lot about how I got to the point to have the courage to do it.
User Experience - why a good UX is key
User experience is what your customer or user has whenever they engage with your business. Watch our video for more info from our Founder and Chief Client Officer, Fran Bellingham.
Returning to marketing from a break
Our Founder and Chief Client Officer, Fran, shares her experience starting her marketing career again after having her family, and how you can do this too.
CRO - how it works
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
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