What Is a Good Budget for Digital Marketing?
Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?
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Target Audience: How to Define and Reach Your Ideal Customers
It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.
Virtual Marketers' Monthly Mashup: September 2023
From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.
Why Having a Virtual Marketing Team is a Game Changer for Businesses
Take a look at why a virtual marketing team can be a game changer for your business, offering cost-efficiency and easy scalability. With reduced overhead costs, environmental positives and the potential for enhanced creativity, virtual marketing teams provide a strategic advantage for businesses looking to get ahead.
Our Fav Five Free Certifications for Marketers
In the world of digital marketing, professional development is crucial. These five free courses provide essential knowledge, keeping you up-to-date and competitive in analytics, advertising, inbound strategies, content creation, social media trends, and SEO research. Investing in these online learning programmes is an investment in your marketing success.
Top Tips For Your 2024 Marketing Strategy
Planning your 2024 marketing strategy? Here are our top tips: set clear goals, analyse your competition, understand your audience, pick the right channels, craft compelling messages, harness data, focus on quality content, embrace social responsibility, keep up with tech trends, and be adaptable.
How to Mentor Your In-House Marketer
We cover off the ways you can be a great mentor for your marketer, no matter what your area of expertise is. From growth mindset to skill building, you'll be guiding your marketer with ease in no time at all.
Breaking Down the ins and outs of B2B Marketing
Discover the secrets of successful B2B marketing and learn how to build long-lasting relationships with other businesses. Explore effective channels, innovative strategies, and five actionable ideas to enhance your business outreach and success in the competitive B2B market.
The Top 6 Moments of the Barbie Movie Marketing Campaign
Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).
What GA4 Has in Store
What is GA4? How is it different from GA? And how do you move over to it? We cover all of this and more in our round up of what's in store with GA4!
How Do You Know if Your Marketing is Working...?
We all know marketing is important... but there are lots of moving parts, lots of ways of doing things, and a lots of technical information that can be hard to refine down to simple tell you if it's working or not. Here are the top things to keep and eye on to help you know if your marketing is working.
Getting the Marketing Fundamentals Right
From your marketing strategy to your website, content marketing and brand, we’re removing the complexity by sharing the fundamentals you should focus your marketing efforts on, to help drive results for your business.
What is a Landing Page and Why are They Important?
We’re talking landing pages: what they are, why we need them, and how to make them really, really good.
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