What Is a Good Budget for Digital Marketing?
Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?
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CRO - how it works
Conversion rate optimisation (CRO) is an ongoing thing you need to do for any online store or business. You cannot send a shop live online and consider it done, you need to regularly ensure it's converting as well as it can for you, here's how.
Do you really need a new website?
Often you don't need a NEW website, you might just need your website updated, optimised or changed to a new template within the platform you're using like Wordpress, Squarespace or Shopify.
How to ensure you hire the right marketer for your business
Now more than ever we are aware of our business head counts and costs and it's important to consider what role marketing can play in your business, and the best person to do this.
SEM - what Search Engine Marketing is and how it works
Understand the basics of search engine marketing by viewing our Founder and Chief Client Officer, Fran, as she talks about it in plain english - including why it's important for you to use.
SEO - Search Engine Optimisation - How It Works
Understand the basics of what SEO is, how it works and why it's important to your business to ensure it's the best and optimised as much as it can be. Presented by Fran Bellingham, Founder and CCO of Virtual Marketers.
Meet Martina
When I was a teenager I decided I wanted a job that involved wearing a suit and carrying a briefcase everyday - the obvious next step was a marketing degree.
A day in the life of a London based Virtual Marketer
Embarking on the quintessential 20-Something-Kiwi Rite Of Passage usually means booking a one-way flight to London, accepting the fact that you must now call chips “crisps” and waving goodbye to your old life.
Both of my daughters got sick this week, and I was so relieved
So relieved that they could stay home and recover and I could mind them, shuffle a few meetings, charge their iPads (they’re 7 and 10 so it’s easier these days), handover anything urgent to my business partner Martina and team and essentially be there for my family.
I'm calling BS on this ‘Working From Home Advice’ movement
I’m calling BS on the amount of advice I’m seeing in my social media feed about ‘working from home’ and how to arrange my workspace so the ‘feng shui’ is awesome and I get as much natural light as possible in order to get my creative juices flowing.
Does being a ‘virtual business’ make you sustainable?
Businesses the world over have had some enforced downtime over the past few weeks to consider the future of their business: the way they’ve traditionally operated, the potential for pivoting their business model, and whether they’ll return to the status quo as they reopen.
IWD - Acknowledging the firsts, and those who have gone before us
This coming weekend, we celebrate International Women’s Day (IWD) #EachforEqual. A global celebration of the social, economic, cultural and political achievements of women, and an opportunity to accelerate women’s equality all over the world.
IWD - Soft skills and how women can help fill the gap
This article got me thinking in the lead up to International Women’s Day - but it’s missing some crucial data. Who typically has the soft skills in today’s workforce? Is it the recent graduates or the end of career employees? Does age or gender typically skew someone’s ability to rate well in soft skills? Or is it completely dependent on personality and individual EQ?
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