What Is a Good Budget for Digital Marketing?
Now that we’ve covered the low-cost tactics, let’s talk about budgeting.No matter how cost-effective your channels are, you’ll eventually want to invest real dollars for real scale. But how much should you spend?
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Must-Attend Marketing Events in 2024
We've compiled a comprehensive guide to the most useful marketing events and conferences in New Zealand throughout the year. Whether you're a seasoned professional or just starting in the field, these gatherings promise to be a gateway to invaluable industry insights, networking opportunities, and a bit of fun too!
Virtual Marketer's Monthly Mashup: December 2023
We've got updates from Google, who is turning 25, new visibility for Collaborative Articles from LinkedIn, business help from TikTok and advice for planning for the demise of cookies... Here we go.
Marketing During Tough Times: What to Prioritise
When the economy takes a downturn, no matter how big or small, marketing is often one of the first areas to face budget cuts. However, reducing marketing activities may not be the best strategy... so what should you be doing?
Digital Marketing Tactics in 2023: What Worked, What Didn’t
Hey there, fellow digital marketers! It’s been a year all right… Let's dive into what's been hot and what's not in the ever-evolving world of digital marketing in 2023.
Virtual Marketer's Monthly Mashup: November 2023
We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.
Creating an Epic Marketing Portfolio
It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.
A Guide to Creating Great Social Media Content
We all use it, most of us daily, many of us hourly… but what makes great social media content? We’ve created a guide to help you craft compelling social media content that resonates with your audience.
Mastering CRM: A Blueprint for Customer Retention
We're going into the art and science of Customer Relationship Management (CRM). We'll demystify the jargon and show you practical strategies that not only keep your customers coming back but make them feel valued and understood.
The Power of AI for Personalised Marketing
We dive into the integration of Artificial Intelligence (AI) in marketing and how it has transformed the way businesses connect with their audience, particularly relating to personalising customer experiences. We talk data analysis, predictive analytics, various AI-driven tools, and most importantly the pro's and con's of using AI for personalised marketing.
Virtual Marketer's Monthly Mashup: October 2023
Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!
A Guide to Budgets for Key Marketing Platforms
We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there!
6 Essential Skills for a Digital Marketer in 2024
As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.
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