Britta

 

Sisam-Jones

Senior Marketing Manager
Core Team

Britta is a passionate storyteller, marketer and account manager who genuinely loves to get stuff done. She has over 12 years experience across communications, marketing, brand strategy, advertising, design and PR. She's lead accounts such as Blind Low Vision NZ, Māori Television, Fletcher Building and Chorus and she spent the last few years heading up the marketing strategy and activity for The Mind Lab.

Her experience across projects, brands and campaigns is broad, multi-tasking and writing are her superpowers, and she loves helping clients articulate and utilise their overarching purpose. 

In her spare time Britta and her husband travel the world photographing wildlife.

Read 
Britta
's 
articles...
Virtual Marketer's Monthly Mashup: October 2023
4
 minutes
Marketing 101

Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!

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Virtual Marketers' Monthly Mashup: September 2023
5
 minutes
Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

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Virtual Marketer's Monthly Mashup: November 2023
3
 minutes
Marketing 101

We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.

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Virtual Marketer's Monthly Mashup: December 2023
3
 minutes
Marketing 101

We've got updates from Google, who is turning 25, new visibility for Collaborative Articles from LinkedIn, business help from TikTok and advice for planning for the demise of cookies... Here we go.

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Virtual Marketer's Monthly Mashup: January 2024
4
 minutes
Marketing 101

This month AI dominates with Google's Gemini and LinkedIn's tools, amidst varied ad spend and rising attention metrics.

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Virtual Marketer's Monthly Mashup: February 2024
3
 minutes
Marketing 101

This month we're looking into the significant impact of Super Bowl LVIII in advertising and social media, Pinterest's growth, the formation of an ethical AI coalition by tech giants, and new analytical tools from YouTube and Meta to innovate and enhance digital marketing strategies.

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A Brief History of the Evolution of Marketing
3
 minutes
Marketing 101

We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!

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Why AI Skills are Essential for Modern Marketers
3
 minutes
Marketing Careers

Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.

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The Best Marketing Tools Coming up in 2024
3
 minutes
Marketing 101

Explore the exciting digital marketing tools of 2024, including AI-powered content creation, predictive analytics, conversational marketing, AR advertising, and more, to optimise campaigns, enhance engagement, and drive success in a privacy-conscious digital landscape.

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The Do's and Don'ts of Social Media Marketing
3
 minutes
Grow Your Business

Social media is a super powerful tool for successful marketing, offering endless opportunities to connect and promote, but understanding the do's and don'ts is essential for navigating this dynamic landscape.

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Writing Blogs with ChatGPT
5
 minutes
Marketing 101

We're hearing a lot about ChatGPT at the moment – but what does this mean for content writing and SEO? We explore all the ways ChatGPT can be your blog-writing buddy, as well as the human aspects this impressive AI tool can't quite replicate... yet.

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Custom vs. Templated Websites – Which is Best?
3
 minutes
Marketing 101

Not sure whether to go down the custom or template website route? We've outlined the key differences between the two options to help you decide which is best for your business. Whether you're looking for cost-effectiveness and speed of set up, or more flexibility, unique design elements, and the ability to incorporate specific features, we'll run through all the pro's and con's of custom and templated websites to make your decision a bit easier.

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