Sisam-Jones

4

 minutes

Marketing 101

We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.

4

 minutes

Marketing 101

This month's Mashup includes YouTube's ad-blocker bypass, LinkedIn's algorithm changes, Google's latest spam update, evolving influencer marketing trends, and Shopify's expanded AI tool suite.

4

 minutes

Marketing 101

This month's Mashup includes Google's new AI-driven shopping ads, Netflix's rapid growth in ad-supported users and new programmatic partnerships, scrutiny over Google's AI Overview errors, LinkedIn's dominance in organic traffic growth, and TikTok's significant impact on boosting cinema ticket sales.

4

 minutes

Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

4

 minutes

Grow Your Business

We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.

3

 minutes

Marketing 101

Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.

3

 minutes

Grow Your Business

We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there! 

3

 minutes

Grow Your Business

We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.

4

 minutes

Marketing 101

This month we cover LinkedIn's venture into short-form videos, Google's advanced Marketing Mix Modelling tool Meridian, Meta's integration of an AI chatbot across its platforms, a study revealing how good we are at distinguishing AI-generated content, and optimal YouTube posting times.

3

 minutes

Marketing Careers

Try and fit a bit of learning into your week with these marketing podcasts, from the humanity in marketing to increasing website traffic, and everything in between.

4

 minutes

Grow Your Business

We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.

3

 minutes

Marketing 101

This month we're talking about some significant digital marketing shifts, including the rise of AI-generated videos, Google's comprehensive core update, Meta's advertising enhancements, changes in Gen Z's search preferences, and the implications of a potential TikTok ban in the US.