Martina

 

Saville

An experienced marketing professional, with a background in Marketing Communications, Digital Marketing and Product Management (Wellington, Melbourne and London). My career spans over two decades in the financial services, IT, tech and education sectors. In recent years, my focus has been on sharing my knowledge with start ups and small businesses, and setting them up for success.

My role as Chief Operating Officer for Virtual Marketers sees me manage our growing team and internal culture, striving for organisational efficiencies and finance responsibilities. I also work as a Virtual Chief Marketing Officer for several of our clients.

My passion for comms and storytelling enables me to connect with people at all stages of their customer/ user journey from acquisition from their online presence through to retention. I’m no stranger to assessing the marketing requirements for a business and then developing and delivering their complete comms, social and web strategy, to achieve core business objectives. I love the fact that we allow marketers to reimagine their careers, offering them project flexibility and unique ways of working around the rest of their lives - the future of work!

Read 
Martina
's 
articles...
The Top 5 Market Segmentation Strategies
4
 minutes
Marketing 101

We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.

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Data-Driven Decision Making: Analytics for Business Growth
4
 minutes
Grow Your Business

We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.

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The Top 6 Moments of the Barbie Movie Marketing Campaign
3
 minutes
Grow Your Business

Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).

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Why we bother to be a 'best' place to work continued.
10
 minutes
Grow Your Business

We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment. 

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Why we bother to be a 'best' place to work
10
 minutes
Grow Your Business

We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).

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Find yourself a marketing mentor
10
 minutes
Grow Your Business

Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.

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Why Professional Services firms should outsource marketing
12
 minutes
Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

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Meet Martina
3
 minutes
Grow Your Business

When I was a teenager I decided I wanted a job that involved wearing a suit and carrying a briefcase everyday - the obvious next step was a marketing degree.

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IWD - Acknowledging the firsts, and those who have gone before us
3
 minutes
Grow Your Business

This coming weekend, we celebrate International Women’s Day (IWD) #EachforEqual. A global celebration of the social, economic, cultural and political achievements of women, and an opportunity to accelerate women’s equality all over the world.

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IWD - Soft skills and how women can help fill the gap
3
 minutes
Grow Your Business

This article got me thinking in the lead up to International Women’s Day - but it’s missing some crucial data. Who typically has the soft skills in today’s workforce? Is it the recent graduates or the end of career employees? Does age or gender typically skew someone’s ability to rate well in soft skills? Or is it completely dependent on personality and individual EQ?

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