We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
Barbie, she’s more than just a toy. And with a rush of nostalgia (and pink) we’ve all been reminded just how much more with the upcoming release of the Barbie movie. So, because here at Virtual Marketers we appreciate and celebrate excellent marketing, and give credit where credit is due, here are our top 6 moments from the internationally successful Barbie movie marketing campaign (6 being the age I was when I received my first Barbie, yes I was a little bit late to the party but a passionate enthusiast nonetheless).
We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment.
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
When I was a teenager I decided I wanted a job that involved wearing a suit and carrying a briefcase everyday - the obvious next step was a marketing degree.
This coming weekend, we celebrate International Women’s Day (IWD) #EachforEqual. A global celebration of the social, economic, cultural and political achievements of women, and an opportunity to accelerate women’s equality all over the world.
This article got me thinking in the lead up to International Women’s Day - but it’s missing some crucial data. Who typically has the soft skills in today’s workforce? Is it the recent graduates or the end of career employees? Does age or gender typically skew someone’s ability to rate well in soft skills? Or is it completely dependent on personality and individual EQ?
Click on a topic below to explore blogs, insights, tips and free templates that can help you achieve more with your marketing efforts.