TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, we wrote this blog on the 15th, we understand that if TikTok don’t sell their US operation it will be banned in the states.
Time to tighten your marketing budget belt? By auditing your current subscriptions, prioritising essential tools, and maximising their utilisation, you can significantly reduce costs without sacrificing effectiveness. Read on for our thoughts on the good tools to use and how to regularly assess which ones you still need.
Virtual Marketers is now officially a Google Partner! 😍 and meet our new marketer Nicola 😀
Your website is more than just an online placeholder; it’s the face of your business or shopfront of your store. Every business owner or manager should ask themselves regularly: is our website working for us, or against us?
In 2025, SMEs can thrive by embracing innovative strategies like AI-driven personalisation, interactive video marketing, social commerce, and partnerships with micro-influencers to build authentic customer connections.
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
Do You Need to Spend Money to Get Your Social Media Posts Seen on Facebook (Meta) and Instagram?
Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.
Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.
Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.
Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.
Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.
Click on a topic below to explore blogs, insights, tips and free templates that can help you achieve more with your marketing efforts.