Fran

 

Bellingham

Founder / Head of Growth
Core Team

With over 25 years’ experience working in advertising, media and marketing management, both in New Zealand and the UK, I can be your trusted ‘right hand Fran’ when it comes to making marketing decisions for your business.  

I operate as Chief Client Officer of Virtual Marketers and as Virtual Chief Marketing Officer for several of our clients. I have managed marketing in eCommerce (including my time at Trade Me), Life & Health Insurance, International & Domestic Education, Govt behaviour change initiatives, Health Saas products, Fashion brands, Healthcare Providers and Not For Profit membership organisations.   

I have worked on both client and agency sides of the business, and my vast knowledge and experience of the creative and media landscape in NZ ensures we’ll develop sound digital marketing strategies to propel our client’s organisations and brands forward. I welcome you to the reimagination of the marketing of your organisation, it’s the future of strategic working partnerships.

Read 
Fran
's 
articles...
Marketing Strategy – A Guide & Examples
7
 minutes
Marketing 101

What Makes a Marketing Strategy Work? There’s no one-size-fits-all approach, but here are the key ingredients that make up a strong marketing strategy.

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Why Choose a local Digital Marketing Agency?
5
 minutes
Marketing 101

Unlike global agencies, an NZ digital agency can provide personalised service, adapting marketing strategies to the evolving local digital environment.

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The Best Job Interview Questions to ask Marketing Managers
7
 minutes
Marketing Careers

Here is a guide to the best marketing manager interview questions to ask a potential employee. It explains why these questions are important and gives sample answers to help you evaluate candidates.

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Social media marketing and management in New Zealand
7
 minutes
Grow Your Business

This comprehensive guide explores the unique aspects of social media in the Kiwi context, providing insights and strategies to help your business maximise its online presence.

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Virtual Marketers Monthly Mashup - February 2025
3
 minutes
Marketing 101

In this edition, we’re focusing on retaining customers during challenging times, maximising marketing efficiency, and celebrating an important milestone for Virtual Marketers.

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10 powerful ways to be efficient with your marketing
3
 minutes
Marketing 101

In our latest video, we unveil '10 powerful ways to make your marketing efforts more efficient'—so you can achieve more with less.

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How to Bulk Create Assets in Canva – Save Time & Boost Productivity!
5
 minutes
Marketing 101

Looking for a faster way to design multiple social media posts, presentations, or marketing materials? In this video, we’ll show you how to bulk create assets in Canva.

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Marketing in Challenging Times: Retaining Existing Customers
10
 minutes
Marketing 101

When economic uncertainty strikes, marketing budgets are often the first to be cut. However, scaling back your marketing efforts can do more harm than good. Businesses that focus on keeping customers during tough times stay stable. They also set themselves up for long-term success.

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How to create a social media video in Canva Pro
3
 minutes
Marketing 101

In our latest video, we break down the simple steps to craft engaging videos that will capture your audience's attention in minutes.

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How to Optimise Your Marketing Subscriptions Spend
5
 minutes
Grow Your Business

Time to tighten your marketing budget belt? By auditing your current subscriptions, prioritising essential tools, and maximising their utilisation, you can significantly reduce costs without sacrificing effectiveness. Read on for our thoughts on the good tools to use and how to regularly assess which ones you still need.

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Virtual Marketer's Monthly Mashup: January 2025
3
 minutes
Grow Your Business

Virtual Marketers is now officially a Google Partner! 😍 and meet our new marketer Nicola 😀

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The State of TikTok in America: What’s Happening and What It Means for Businesses
5
 minutes
Grow Your Business

‍TikTok, the social media platform that has captivated millions with its short, engaging videos, is at a crossroads in the United States. As the app’s popularity surges, it also faces mounting scrutiny from lawmakers and regulators. As of January the 19th, we wrote this blog on the 15th, we understand that if TikTok don’t sell their US operation it will be banned in the states.

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