Bellingham

5

 minutes

Marketing 101

Google Ads is a powerful tool that allows businesses of all sizes to grow by reaching their target audience through highly targeted advertising. Whether you're a small local business or a large e-commerce site, Google Ads can help you attract more customers, increase sales, and boost brand awareness.‍

5

 minutes

Grow Your Business

Fran explains the essentials of search engine marketing (SEM), highlighting the importance of combining search engine optimization (SEO) for organic traffic and search engine advertising (SEA) for paid visibility to effectively increase website traffic and attract high-intent users.

5

 minutes

Marketing 101

Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.

7

 minutes

Marketing 101

Discover the essential metrics to track your content marketing success and explore the most impactful formats—from blogs and videos to infographics and podcasts. Elevate your strategy with practical insights and tips to boost engagement, generate leads, and enhance brand awareness.

5

 minutes

Grow Your Business

Email marketing remains a powerful strategy for directly reaching audiences, nurturing leads, and driving sustained business growth through personalised and engaging communication. By avoiding common pitfalls and leveraging key tactics like segmentation, automation, and clear CTAs, businesses can achieve significant engagement, conversions, and long-term success.

5

 minutes

Marketing 101

As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.

6

 minutes

Marketing 101

We all use it, most of us daily, many of us hourly… but what makes great social media content? We’ve created a guide to help you craft compelling social media content that resonates with your audience.

3

 minutes

Marketing Careers

We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.

4

 minutes

Marketing 101

Discover the secret behind impactful marketing reports. We share how incorporating audience insights, channel performance, and conversion metrics can drive actionable insights and foster informed decision-making to propel your business forward.

3

 minutes

Grow Your Business

Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.

4

 minutes

Marketing 101

We've compiled a comprehensive guide to the most useful marketing events and conferences in New Zealand throughout the year. Whether you're a seasoned professional or just starting in the field, these gatherings promise to be a gateway to invaluable industry insights, networking opportunities, and a bit of fun too!

10

 minutes

Grow Your Business

As Digital Boost Ambassadors, we’re sharing our extensive knowledge about digital marketing, top tips and shortcuts with SMEs who are keen to sharpen up their digital marketing skills.