Bellingham

7

 minutes

Grow Your Business

Modern search has evolved from finding links to providing instant answers across AI and traditional platforms. By combining SEO for rankings, GEO for AI citations, and AEO for featured snippets, businesses can ensure they are the primary source for customer queries. Leveraging AI to power these strategies allows you to capture high-value leads across every digital channel, from Google to ChatGPT.

4

 minutes

Marketing 101

Email marketing is changing. With AI agents now summarising inboxes in real-time, your strategy must evolve. Don't let your core message get lost in the noise. By prioritising clear data and front-loaded value, you ensure that AI summarisers categorise your email as 'High-Value' rather than 'General Promotion'.

10

 minutes

Grow Your Business

We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment. 

10

 minutes

Grow Your Business

We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).

4

 minutes

Marketing 101

We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.

4

 minutes

Grow Your Business

We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.

7

 minutes

Grow Your Business

In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?

12

 minutes

Marketing 101

For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.

10

 minutes

Marketing 101

Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth. 

10

 minutes

Marketing 101

Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers. 

3

 minutes

Grow Your Business

A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.

4

 minutes

Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.