Fran

 

Bellingham

Founder / Head of Growth
Core Team

With over 25 years’ experience working in advertising, media and marketing management, both in New Zealand and the UK, I can be your trusted ‘right hand Fran’ when it comes to making marketing decisions for your business.  

I operate as Chief Client Officer of Virtual Marketers and as Virtual Chief Marketing Officer for several of our clients. I have managed marketing in eCommerce (including my time at Trade Me), Life & Health Insurance, International & Domestic Education, Govt behaviour change initiatives, Health Saas products, Fashion brands, Healthcare Providers and Not For Profit membership organisations.   

I have worked on both client and agency sides of the business, and my vast knowledge and experience of the creative and media landscape in NZ ensures we’ll develop sound digital marketing strategies to propel our client’s organisations and brands forward. I welcome you to the reimagination of the marketing of your organisation, it’s the future of strategic working partnerships.

Read 
Fran
's 
articles...
Google’s U-Turn on Third-Party Cookies: What It Means for Advertisers
10
 minutes
Marketing 101

Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers. 

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Choosing the Right CRM for Your Business
3
 minutes
Grow Your Business

A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.

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Networking for Marketers – The Why, the How and the When
4
 minutes
Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

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Content is King – So How Do We Master It?
3
 minutes
Marketing 101

Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.

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Virtual Marketer's Monthly Mashup: December 2023
3
 minutes
Marketing 101

We've got updates from Google, who is turning 25, new visibility for Collaborative Articles from LinkedIn, business help from TikTok and advice for planning for the demise of cookies... Here we go.

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Marketing During Tough Times: What to Prioritise
3
 minutes
Marketing 101

When the economy takes a downturn, no matter how big or small, marketing is often one of the first areas to face budget cuts. However, reducing marketing activities may not be the best strategy... so what should you be doing?

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Virtual Marketer's Monthly Mashup: November 2023
3
 minutes
Marketing 101

We've covering the latest numbers from X, a new in-app purchase partnership between Meta and Amazon, Chat GPT's latest update, Net-Zero goals for the ad industry and Google's latest review-based content update. Let's get into it.

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Creating an Epic Marketing Portfolio
3
 minutes
Marketing Careers

It’s a tough time out there for job hunters, and it can feel challenging to know how to stand out in the crowd. So how about creating a marketing portfolio to showcase your work? Not sure what this is or how to do it? Never fear, we’ve broken it down for you into some tidy steps.

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Virtual Marketer's Monthly Mashup: October 2023
4
 minutes
Marketing 101

Learn about the untapped potential of Gen X for marketers, Meta and TikTok considering ad-free subscriptions, and the impact of Google's 'Helpful Content Update' on SEO-reliant sites. Meta's 'broadcast channels' aim to boost user engagement, and Google is testing generative AI image creation with safeguards. It's been a busy month!

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A Guide to Budgets for Key Marketing Platforms
3
 minutes
Grow Your Business

We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there! 

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Target Audience: How to Define and Reach Your Ideal Customers
4
 minutes
Marketing 101

It all starts with the customer. By getting to know your target audience, and their quirks, interests, and habits, you can create marketing magic that speaks their language and builds strong, lasting relationships, driving your business success.

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Virtual Marketers' Monthly Mashup: September 2023
5
 minutes
Marketing 101

From TikTok and Google thinking about working together and Snapchat's surprising growth to Elon Musk considering making Twitter a paid service, and Google really stressing the importance of quality in how they decide what to show you when you search, it's all here in our monthly digital marketing mashup.

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