Why we bother to be a 'best' place to work
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
Latest Blogs
Why we bother to be a 'best' place to work continued.
We’ve previously touched on employee experience, connecting work with company purpose, trusting in leadership, ensuring a positive work environment.
Why we bother to be a 'best' place to work
We were recently announced as a finalist for the 2024 Best Places To Work Awards (Micro Workplace - up to 20 employees).
The Top 5 Market Segmentation Strategies
We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
Data-Driven Decision Making: Analytics for Business Growth
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
Why Professional Services firms should outsource marketing
For many New Zealand Professional Services firms, having a dedicated marketer in their firms has never been a priority. They have a Sales or Business Development Team, and use their admin staff to manage occasional ‘marketing tasks’ including social media posting, website content management and adhoc newsletters to clients.
Should You Focus on Customer Acquisition or Retention?
Should you focus on attracting new customers or getting existing ones to buy again? Retaining customers is significantly cheaper, increases lifetime value, and drives stronger profitability, while acquisition keeps your pipeline growing. The most sustainable growth strategies balance the two.
What Are the Best Low-Cost Marketing Strategies for NZ Businesses?
Marketing feels more expensive than ever, but NZ businesses don’t need big budgets to make real impact. This blog breaks down three of the highest-ROI, lowest-cost channels from email marketing, organic social media, and local SEO and shows how small, consistent actions can help NZ SMEs grow visibility, trust, and sales without relying on paid ads.
Why I'm Finally Recommending Google Performance Max Ads
Google's Performance Max (PMax) has been around for a little while now. Google introduced Performance Max Campaigns with a huge promise: AI-driven, multi-channel reach across Search, YouTube, Display, and everything else, all from one campaign. For the first year or two, it felt a bit like a 'black hole,' though. You popped in your budget, added your assets and hoped for the best machine learning could deliver. Well, from recent experiences with PMax, that’s no longer the case.
2026 Marketing Trends - What’s Out (and What’s In)
The days of generic campaigns, vanity-driven content, and “because we’ve always done it this way” strategies are numbered. What’s replacing them? Bold storytelling, strategies that actually drive business outcomes, and a powerful partnership between humans and AI, all built around delivering real value for the customer.
What Makes a Great Brand?
A great brand is one that people remember, trust, and feel a connection to. It's more than just a nice-looking logo; it's how a business makes people feel and what it represents. In this post, we'll explore what makes a brand truly great, why the best brands move people and create a lasting impact.
How to Create a Consistent Tone of Voice for Your Brand
Have you ever read your own marketing copy and thought, “This doesn’t sound like us”? You’re not alone. Many brands struggle to stay consistent across their website, social media, ads, and emails. The words might be right, but the voice feels off. When your tone changes from platform to platform, it can confuse your audience and weaken trust. So how do you create a tone of voice that feels true to your brand and consistent, no matter who’s writing?
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