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Latest Blogs
The Top 5 Market Segmentation Strategies
4
 minutes
Marketing 101

We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.

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Virtual Marketer's Monthly Mashup: May 2024
4
 minutes
Marketing 101

This month's Mashup includes Google's new AI-driven shopping ads, Netflix's rapid growth in ad-supported users and new programmatic partnerships, scrutiny over Google's AI Overview errors, LinkedIn's dominance in organic traffic growth, and TikTok's significant impact on boosting cinema ticket sales.

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Networking for Marketers – The Why, the How and the When
4
 minutes
Marketing Careers

We're discussing why networking is a game-changer for marketers in New Zealand and Australia – from unlocking career opportunities and sparking creativity, to building valuable support systems.

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Data-Driven Decision Making: Analytics for Business Growth
4
 minutes
Grow Your Business

We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.

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Content is King – So How Do We Master It?
3
 minutes
Marketing 101

Once again, VM coming to the rescue to reduce the overwhelm! We're giving you a run down on the various content types that can be used for marketing, what they're for, how to use them best and finishing it off by sharing some top tips for content.

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The Marketing Funnel
5
 minutes
Marketing 101

Fran gives us a rundown on the famous marketing funnel - what it is, customer mindset at each stage and how to best meet your customer needs as they move down.

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5 Reasons Startups Shouldn't Hire A Full-Time Chief Marketing Officer
7
 minutes
Grow Your Business

As startups grow, pressure starts to build from investors, stakeholders, your team and the wider market about what you should do next - AND who you should hire next… 

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5 Tips to Improve Your Website's Search Engine Rankings
4
 minutes
Grow Your Business

With so much competition out there, it can be tough to get even the most beautifully designed and built websites to stand out in search engine rankings. If this is something you’re facing, don't worry, there are 5 simple yet effective steps you can take to improve your website's visibility.

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6 Essential Skills for a Digital Marketer in 2024
5
 minutes
Marketing 101

As we hurtle towards 2024, the digital marketing skills required to be a successful marketer are growing and changing. The marketing profession is changing a lot due to tech and how consumers behave so we believe to have a successful marketing career, you need to keep learning and stay updated on industry trends.

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A Guide to Budgets for Key Marketing Platforms
3
 minutes
Grow Your Business

We know sometimes you just need to know where to start. So we’ve put together a little guide to help you understand what budgets could look like for some of the most popular marketing platforms. There are a tonne of options, and they all vary so much, so we’ve outlined just a few to get you started. This is not a checklist, more a starter for ten, so have a read and then have a think about the right platforms for your audiences, and go from there! 

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A Guide to Creating Great Social Media Content
6
 minutes
Marketing 101

We all use it, most of us daily, many of us hourly… but what makes great social media content? We’ve created a guide to help you craft compelling social media content that resonates with your audience.

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3 x Budget-Friendly DIY Marketing Tools for Small Businesses
3
 minutes
Grow Your Business

We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.

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