Do I Need a Blog for My Business?
Blogging isn't just about churning out articles for the sake of something to post or put in newsletters. It serves as one of the most cost-effective ways to increase your visibility online, build trust with your audience, and turn website visitors into real and engaged leads.
Latest Blogs
Do I Need a Blog for My Business?
Blogging isn't just about churning out articles for the sake of something to post or put in newsletters. It serves as one of the most cost-effective ways to increase your visibility online, build trust with your audience, and turn website visitors into real and engaged leads.
How to Build a Brand Strategy in 4 Simple Steps
A brand strategy is a clear, long-term plan for how your business is seen, trusted, and remembered. It defines your purpose and personality, then ensures these are consistently reflected across every touchpoint. In this guide, we’ll explain how to build a brand strategy in 4 simple steps, with real examples you can learn from.
What Makes a Great Brand?
A great brand is one that people remember, trust, and feel a connection to. It's more than just a nice-looking logo; it's how a business makes people feel and what it represents. In this post, we'll explore what makes a brand truly great, why the best brands move people and create a lasting impact.
Marketing With The Help Of Artificial Intelligence
AI is transforming marketing from smarter targeting to instant content creation. But here’s the catch: use it too much, and you risk losing trust, tone, and connection. The key? Knowing when AI boosts efficiency, and when only humans can deliver authenticity.
The Quiet Power of Consistency
Going viral might get you attention, but it doesn’t build a brand. The real winners are the businesses that show up consistently creating trust, boosting SEO, and staying top of mind. We unpack why consistency beats viral hits every time and share 5 practical ways to build a sustainable content rhythm that drives long-term growth
The Importance of Branding in Marketing
Businesses need more than just a good product or service to stand out—they need a powerful brand. Branding is key to marketing success. It helps companies stand out in a crowded market amongst their competitors and can help retain existing customers and attract new ones. Good branding builds customer loyalty and supports long-term growth.
Find yourself a marketing mentor
Marketing mentorship or marketing coaching is a broad category and people can be interested in mentorship for lots of different reasons. So let's discuss a few.
Google’s U-Turn on Third-Party Cookies: What It Means for Advertisers
Last month, Google made a significant announcement: it is cancelling its plan to eliminate third-party cookies in its Chrome web browser. With the news causing the third-party cookie to hit the headlines again, we thought now would be a great time to dive into the world of cookies and what this latest announcement means for marketers, businesses and consumers.
Choosing the Right CRM for Your Business
A CRM system centralises customer interactions, enhancing relationships, supporting retention, and driving sales growth through personalised interactions and streamlined processes. It's crucial for improving marketing efficiency and gaining insights into customer behaviour.
The Benefits Of Outsourcing Your Marketing (NZ Businesses)
In recent years, outsourcing marketing has become popular for many Aotearoa New Zealand businesses looking for growth. Why is it so popular?
The Top 5 Market Segmentation Strategies
We're diving into market segmentation - the art of using demographic, geographic, psychographic, behavioural, and firmographic information to create highly targeted and effective marketing campaigns.
Data-Driven Decision Making: Analytics for Business Growth
We're chatting about how data-driven decision-making and analytics can propel your business growth by enhancing customer understanding, operational efficiency, and informed strategic planning.
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