Originally from the UK and now a two-decade resident of New Zealand, Luke brings a decade of digital marketing expertise to the table. His career spans from early days at Facebook to leadership roles including Head of Acquisition and Paid Performance, working with a diverse range of organisations from SMBs and startups to major corporates across e-commerce, fashion, professional services, charity, finance, tourism, and technology.

Luke's core strength lies in digital marketing strategy and execution. Beyond that, he's led comprehensive marketing teams encompassing digital, content, out-of-home, events, and email marketing.

A firm believer in the power of data, Luke understands that informed decisions driven by robust data and reporting are the bedrock of successful marketing, particularly in the paid media landscape.

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