I love what I do. As a Digital Marketing Manager for Virtual Marketers I have the pleasure of working across a range of interesting and inspiring New Zealand and Australian based businesses. My work spans from building tailored marketing strategies and managing website projects to creating SEO-optimised content and guiding social media presence. Every project is different, which keeps me learning and growing.

As well as a passion for marketing, I draw on my background in journalism and fashion. My sustainable business baby, Tonic & Cloth, has grown up now, and while I remain passionate about the fashion industry and its power to change lives, my focus today is on marketing. The creativity, storytelling, and brand-building skills I developed during that time are now the tools I use to help my clients grow, connect with their audiences, and make an impact.

I have a Japanese and International Business degree, and a Master's in Marketing through Massey University. My specific area of study is in marketing sustainable fashion, with special focus on overcoming barriers to purchase through digital storytelling.

Outside of work, I’m obsessed with textiles. I love bushwalking and spending time with my family in the awesome (and wholly underrated) Manawatu!

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