Marketing Explained.

4

 minutes

Marketing 101

This month we cover LinkedIn's venture into short-form videos, Google's advanced Marketing Mix Modelling tool Meridian, Meta's integration of an AI chatbot across its platforms, a study revealing how good we are at distinguishing AI-generated content, and optimal YouTube posting times.

4

 minutes

Grow Your Business

We explore how digital platforms are vital for business growth and cover essential strategies like identifying your audience, optimising your website, and utilising social media and email marketing.

3

 minutes

Marketing Careers

We uncover the essential trends shaping the industry, from the revolution in customer experience to the groundbreaking impact of AI and the critical importance of sustainability.

4

 minutes

Marketing 101

Discover the secret behind impactful marketing reports. We share how incorporating audience insights, channel performance, and conversion metrics can drive actionable insights and foster informed decision-making to propel your business forward.

3

 minutes

Marketing 101

This month we're talking about some significant digital marketing shifts, including the rise of AI-generated videos, Google's comprehensive core update, Meta's advertising enhancements, changes in Gen Z's search preferences, and the implications of a potential TikTok ban in the US.

3

 minutes

Grow Your Business

We've got a run down of three cost-effective marketing tools – Canva, Mailchimp, and Hootsuite – designed to help small businesses enhance marketing efforts through easy-to-use platforms for graphic design, email campaigns, and social media management.

3

 minutes

Marketing Careers

Try and fit a bit of learning into your week with these marketing podcasts, from the humanity in marketing to increasing website traffic, and everything in between.

3

 minutes

Marketing 101

We're walking you through the evolution of marketing from the use of propaganda in Ancient Egypt, through the impact of the printing press during the Renaissance, mass marketing in the Industrial Revolution, the "Mad Men" era of the 1960s, all the way to the transformative power of the internet and social media in today's marketing landscape. It's quite the ride!

3

 minutes

Marketing 101

This month we're looking into the significant impact of Super Bowl LVIII in advertising and social media, Pinterest's growth, the formation of an ethical AI coalition by tech giants, and new analytical tools from YouTube and Meta to innovate and enhance digital marketing strategies.

3

 minutes

Grow Your Business

Unlock your growth potential with our handy guide, packed full of expert marketing strategies and insights to navigate the complexities of modern marketing.

3

 minutes

Marketing Careers

Discover how AI is revolutionising marketing, from enhancing customer insights and personalising experiences at scale to optimising campaigns and automating tasks, making AI skills an essential asset for every marketing professional.

3

 minutes

Marketing 101

Explore the exciting digital marketing tools of 2024, including AI-powered content creation, predictive analytics, conversational marketing, AR advertising, and more, to optimise campaigns, enhance engagement, and drive success in a privacy-conscious digital landscape.