Shannon previously led the marketing function for a mid-tier law firm and was responsible for managing brand and client acquisition strategy across multiple business units and marketing channels.
Drawn to the dynamic nature of the marketing world, she has worked closely with business owners to transform client and business needs into high-performing marketing solutions (in professional services and e-commerce). Shannon has a knack for building marketing systems from the ground up and enjoys delivering measurable results. Her skill set includes; strategy implementation, website optimisation, content delivery and campaign management.
In addition to her marketing expertise, Shannon was involved in several business transformation projects and people and culture initiatives. Her curiosity often leads to a deeper understanding of client and business needs, and she enjoys pursuing creative ways to move the dial on marketing performance.
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