Writing Blogs with ChatGPT


We're hearing a lot about ChatGPT at the moment – but what does this mean for content writing and SEO? We explore all the ways ChatGPT can be your blog-writing buddy, as well as the human aspects this impressive AI tool can't quite replicate... yet.

Senior Marketing Manager
April 11, 2023
  (NZDT - GMT +12)

As a language model, ChatGPT has been designed to help individuals generate high-quality written content in a wide variety of contexts, including blog writing, which is a key aspect of digital marketing. With its advanced natural language processing capabilities, it can assist writers in coming up with ideas, structuring their writing, and even proofreading their work.

Here are some tips on how to utilise ChatGPT to write a blog:

1. Brainstorming

One of the most challenging aspects of writing a blog is coming up with a topic that will resonate with your audience. ChatGPT can help you generate ideas by asking you questions about your interests, passions, and areas of expertise. Simply input a few keywords or phrases related to your topic, and ChatGPT will generate a list of potential ideas for you to explore further.

2. Research

Once you've identified a topic, ChatGPT can help you conduct research by providing you with information and resources related to your subject matter. You can ask it to pull up articles, statistics, and other relevant information that can help you flesh out your ideas and support your arguments.

3. Outlining

Once you've conducted your research, it's essential to organise your ideas into a coherent structure. ChatGPT can help you create an outline by suggesting subheadings and bullet points based on the information you've provided. This can help you stay focused and ensure that your blog flows logically and makes sense to your readers.

4. Writing & editing

With your outline in place, it's time to start writing your blog post. ChatGPT can help you generate sentences and paragraphs based on the information you've provided, as well as suggest synonyms and other words that can improve the clarity and readability of your writing. 

You can also use it to check your grammar and spelling, ensuring that your writing is free of errors and easy to read as you go. You can also ask it to read your post aloud, allowing you to catch any awkward phrasing or errors that you might have missed during the writing process.

In conclusion, using ChatGPT to write a blog post can be a useful tool for writers looking to improve their writing skills and produce high-quality content. Whether you're brainstorming ideas, conducting research, outlining your post, writing your content, or editing your work, ChatGPT can help you every step of the way. With its advanced natural language processing capabilities and ability to learn from your input, ChatGPT can help you become a better writer and produce blog posts that engage and inspire your readers.

Up until this sentence, this blog was written by ChatGPT.

Cool right? However, what we're keen to explore a bit more is the relatively important things ChatGPT can't do when it comes to blog writing ...yet – which is why it is the perfect prompt, writing buddy, and proofreader, but not a fully fledged independent blog writer. So what are these things that ChatGPT Can't do?

  • Incorporate creativity & tone of voice
  • Research and optimise for SEO
  • Fact check
  • Incorporate context or perspective

Incorporate creativity & tone of voice

ChatGPT utilises a huge range of sources across the web to form its writing, so the result is a relatively generic tone of voice with very little humour or personalisation. When it comes to writing for your business, having a consistent and ownable tone of voice across all your written content, like your website, ads, social media, and blogs, is really important to make your brand stand out. Creativity sits in the same basket. Both of these elements of writing also make your business easier to connect with and help you communicate your key values. Further to that, we all like reading well-crafted pieces with a bit of creative flair. Creativity and tone of voice can only be added into your blog writing by a human who knows your business, and understands the nuances of imagination, a well-crafted sentence, and sometimes an oxford comma.

Research and optimise for SEO

One of the main reasons we at Virtual Marketers are such fans of blog writing is the ability it has to help drive SEO in a bunch of great ways. Fresh website content in general makes Google happy, but there are two key things only a human writer can add to make your blog more optimised for search engine traffic:

  1. Keywords: Blogs can be packed full of key words relating to your product or service, helping people find you organically if they search things related to your offering. It takes research and understanding to find the keywords that will work best for you and incorporate them – trust us, at VM we are keyword masters!
  2. Internal links: You can link lots of your other webpages within your blog, making Google even happier and improving your website's overall SEO. ChatGPT won't know to add these links, or how to integrate this content so it flows naturally.

Content that has been spat straight out from ChatGPT does not excite Google the way authentic content does, so you’re missing an opportunity to show up in more places if you rely on ChatGPT from start to finish.

Fact check

One massive flaw in ChatGPT's writing is that it is unable to fact check beyond what it has available as sources, and we all know you can find proof for just about anything on the internet. Especially for blogs from you or your company that include a lot of factual data, a human is needed to make sure all is well with what you're putting out there. You have to be able to back it after all!

Incorporate context or perspective

Lastly, blogs from ChatGPT aren't able to incorporate up to date context or perspective. Like I said before the blogs are quite generic, and what makes a good blog is you offering your perspective on something. ChatGPT can't write your perspective – that's on you, or your awesome virtual marketing team, to decide.

So, although ChatGPT means blog writing can be a lot quicker these days it still requires someone with SEO experience, brand understanding, and good writing capability to create a really great blog. At the end of the day, you want people to read it!

ChatGPT and Virtual Marketers = a winning combination

Tools like ChatGPT combined with our virtual marketing support really are the perfect combo. Check out our competitive and affordable marketing packages like our content plan and case study one-offs and our and content writing subscriptions to get the best out of your blog writing, website content and more. We can help create content plans, research and incorporate keywords, and add your tone of voice to create winning content.

Get in touch to find out how Virtual Marketers can create beautiful SEO-friendly content for your business today.

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