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Marketing Strategy & Activity Audit Report

Unlock your marketing potential

Popular advantages:

Analysis of your current marketing strategy

Analysis of competitor marketing activity

Implementation Plan

The service

In today's digital marketing space, the need for dynamic and effective marketing activities is more critical than ever. However, without a clear understanding of your current marketing efforts, strengths, weaknesses, and impact, it’s challenging to optimise and steer existing strategies towards measurable success. 

This is where our comprehensive Marketing Audit service steps in. We've designed this service to give you the insights and tools necessary to compete and lead in your industry by sense checking, and providing recommendations on your existing marketing plan and efforts.

At Virtual Marketers, we specialise in transforming marketing strategies by providing deep, actionable insights that drive growth and improve ROI. Our marketing audits delve into every area of your marketing efforts — from digital marketing campaigns, content and blog posts, current marketing budget, your market share and your customer engagement efforts —identifying opportunities and remedy inefficiencies that might be holding you back.

Partnering with us means working together towards providing clarity on your existing results, and ensuring you’re capitalising on your competitive advantage. 

We provide you with a detailed marketing plan and roadmap based on data analysis, enabling you to make informed decisions that will help you grow your business. Let us help you harness the full potential of your marketing investments with a refinement of your existing strategy that’s not only reactive but proactively aligns with future trends and customer expectations in your market.

What our audit includes

Audit Outline

When one of our Senior Marketers conducts a marketing audit we follow a process that evaluates the effectiveness of your marketing strategies and efforts to promote your products or services. 

Our marketing audit recommendations final report serves as a roadmap for improving marketing effectiveness, aligning your current and long term marketing activities with business goals. 

After conducting a thorough marketing audit, our report provides actionable insights and recommendations to improve your company’s existing marketing efforts.



Analysis of your Current Marketing Strategy

Market Analysis: We provide insights on the current market conditions, including trends, customer behaviour, and market dynamics.

Competitor Analysis: We give an overview of your key competitors’ marketing activity, their strengths, weaknesses, and their market positioning and messaging.

Internal Marketing Analysis: We also evaluate your internal marketing resources, capabilities, alongside your current digital marketing and advertising strategies.


Strengths: We can uncover areas where the marketing efforts are performing well for your business and align with your goals.

Weaknesses: We can identify aspects of your marketing strategy that are underperforming or misaligned with your company's objectives.

Opportunities: We can point out potential opportunities for expansion or improvement.

Threats: We will discuss challenges that could impact the effectiveness of your current marketing efforts.


Strategic: We then recommend changes or enhancements to your overall marketing strategy to better align with your business objectives. This can include re-defining your metrics for measuring the success of implemented recommendations.

Tactical: We will provide specific advice on marketing mix elements (products, price, place, promotion) including recommendations for marketing channels to adopt, campaigns to launch, or adjustments to your current activity. These can include social media platforms, PPC advertising and other methods to drive website traffic and awareness.

Operations: We will advise on improving or the addition of internal processes, resource allocation, or capabilities to support your marketing efforts. If these are not in-house, we can provide support with recruitment of a new marketer and/or an approach on working with us longer term with one of our affordable marketing teams packages.

Implementation Plan

Recommendations: We outline which recommendations should be done first based on their potential impact and cost.

Timeline: We provide a realistic timeline for implementing the recommendations so you can pick this up and own it in-house.

Resource Allocation: We'll recommend how your resources should be allocated to support the implementation of the recommendations.

Contact Us

How do our one-off deliverables work?

The process:

Circle - digital marketing checklist 2023
1. Meet your VM manager

Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them throughout the project, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.

2. We refine the brief

We work with you to make sure we know exactly what you want and need, and what other factors need to be considered when it comes to this project.

3. We make a plan!

Now that you’ve met your person, and given us a good brief, we will develop a plan of action for your project. This plan will include a review of the process we’ll undertake, when we’ll need your input, and what success will look like. 

4. We get access & deliver

The next thing is to give our team access to all the tools and accounts we’ll need to work on this fundamental – whether that’s just website access or access to your full brand kit, we’ll make sure we have it all sorted before we start. Then we’re ready to go!

Don’t know (or see) what you need?

Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, and what sort of subscription would work best for you.

Our customers finding success.

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Partnering with a Leading Agricultural Tech Company to Drive International Recognition

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Frequently asked questions

Who will be delivering my work?
Our team is made up of marketing experts from across New Zealand, Australia and the UK, and is always growing. The specific manager of your work will depend on the chosen one-off, but you can see all of our current team over in our team section.
Can I change my one-off level later?
If we have not onboarded you into the project yet, then yes we can allow you to purchase a new one-off on a different level (eg. a 6-month content plan, instead of a 3-month content plan). Once the new one-off has been purchased we will refund the amount of the first one-off to your account.
How does payment work?
When you purchase our one-off services you will complete an upfront payment via credit card through our payment provider Stripe. This is a secure service used by some of the largest commerce companies in the world.

Ready to get your Marketing Project started?