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Brand Guidelines

An adaptable and user-friendly brand guidelines document designed to create consistency.

Popular advantages:

A single reference document to create consistency

A uniform view of all brand logos, imagery and assets

Identification of any gaps in your brand or assets

The service

Every brand needs consistency, it�s how we stand out and build trust. Start with a classic guide including how to use your logo, colours, fonts, imagery and your overall brand mission � or go all out and include tone of voice, logo lock ups, collateral and event examples. We�ll help you align all your brand work in one, easy to use, document.

The levels

Starter

NZD $
1800
+GST

8 page brand guideline

Covering logo use, colours, fonts, imagery & mission statements

Up to 2 x rounds of iterations

1 hour briefing session & 30 min handover session

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Plus

NZD $
4500
+GST

20 page brand guideline

Covering logo use, colours, fonts, imagery, tone of voice, logo lock ups, collateral and event examples

Refinement of mission statements and up to 4 x rounds of iterations

1 hour briefing session, 1 hour workshop and review session & 1 hour handover session

Contact Us

NZD $
+GST

Contact Us

How do our one-off deliverables work?

The process:

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1. Meet your VM manager

Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them throughout the project, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.

2. We refine the brief

We work with you to make sure we know exactly what you want and need, and what other factors need to be considered when it comes to this project.

3. We make a plan!

Now that you’ve met your person, and given us a good brief, we will develop a plan of action for your project. This plan will include a review of the process we’ll undertake, when we’ll need your input, and what success will look like. 

4. We get access & deliver

The next thing is to give our team access to all the tools and accounts we’ll need to work on this fundamental – whether that’s just website access or access to your full brand kit, we’ll make sure we have it all sorted before we start. Then we’re ready to go!

Don’t know (or see) what you need?

Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, and what sort of subscription would work best for you.

Book a callContact us

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Frequently asked questions

Who will be delivering my work?
Our team is made up of marketing experts from across New Zealand, Australia and the UK, and is always growing. The specific manager of your work will depend on the chosen one-off, but you can see all of our current team over in our team section.
Can I change my one-off level later?
If we have not onboarded you into the project yet, then yes we can allow you to purchase a new one-off on a different level (eg. a 6-month content plan, instead of a 3-month content plan). Once the new one-off has been purchased we will refund the amount of the first one-off to your account.
How does payment work?
When you purchase our one-off services you will complete an upfront payment via credit card through our payment provider Stripe. This is a secure service used by some of the largest commerce companies in the world.

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“We worked with Alana and Shannon at Virtual Marketers to develop a digital marketing strategy which now provides us with a great kick-start for our business in 2023. The process for developing the strategy was very customer-focused, relevant to our business and extremely useful going forward. We have also both learnt some great new skills that we can add to our toolkit. Thank you Alana and Shannon!”

Tania Gough and Christina Curley

Founders

“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”

Emma Bell-Norris

Brand & Marketing Manager

“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”

Hannah Watson-Frank

Former Digital Mark. Specialist.

“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”

Leah McNeil

Former Communications Manager

"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"

Paul Veric

Co-Founder

"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."

Rebecca Jones

Marketing Manager

"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."

Abbie Franklin

Marketing Coordinator

"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."

Yana Brewster

Marketing and UX Executive

"I run a small but fast-growing financial services company. I asked around what's the best B2B marketing outfit suitable for a lean Kiwi SME. VM was recommended by a friend, and I've been nothing but impressed with its insight work and SEO/SEM execution. Results are evidence it's working."

Will Cook

Co-Founder and Director

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