An adaptable and user-friendly brand guideline document designed to create consistency and clarity.
Popular advantages:
A single reference document to create consistency for company-wide brand use,
A single reference and view of all brand logos, imagery and assets,
Identification of any gaps in your brand or assets for development.
Every brand needs consistency, it's how we stand out and build trust.
We can start with a classic guide including how to use your logo, colours, fonts, imagery and your overall brand mission - or go all out and include tone of voice, logo lock ups, collateral and event examples.
We'll help you align all your brand work in one, easy to use, document.
We often have this scenario happen when a client has developed and launched their business, experienced the highs and lows of the first few years and are now ready to document the brand due to the growth and requirements of sharing it wider. That's something we totally understand and can jump in and help with.
1-hour workshop with a senior marketer and brand specialist,
Audit of your use of your brand in existing website, digital platforms and collateral used by your company,
Up to 2 x rounds of iterations to the draft brand guide,
A digital copy (that can be printed) of your formal brand guide including tone, voice, personality, logo use, colour palette, fonts and usability instructions,
1-hour presentation of your new brand guide with you and your team.
Nothing excites us more than working with a new business or start up in the beginning phase of their new business, or an additional one. Our team of brand specialists excel in the area of launching new brands into the market - and have done so many times for our clients.
2-hour workshop with a senior marketer and brand specialist,
Competitor audit of their brands, messaging and online activity,
A brand recommendation for logo, colour palette, fonts, tone, voice, personality and imagery from a senior brand and design team,
Up to 2 x rounds of iterations to the draft brand recommendation,
A digital copy (that can be printed) of your new brand guide including tone, voice, personality, logo use, colour palette, fonts and usability instructions,
1-hour presentation of your new brand guide with you and your team.
Kick start our work together by meeting your “person”. They’re your primary point of contact, so you only need to communicate with them throughout the project, and they’ll manage the tasks and other specialist team members as needed. Trust us, you’re going to love them.
We work with you to make sure we know exactly what you want and need, and what other factors need to be considered when it comes to this project.
Now that you’ve met your person, and given us a good brief, we will develop a plan of action for your project. This plan will include a review of the process we’ll undertake, when we’ll need your input, and what success will look like.
The next thing is to give our team access to all the tools and accounts we’ll need to work on this fundamental – whether that’s just website access or access to your full brand kit, we’ll make sure we have it all sorted before we start. Then we’re ready to go!
Book a call with us! We’re real people and love to make a connection with teams we might be working with. We can talk through what level of support you might need, and what sort of subscription would work best for you.
Cultural considerations were paramount in this international facing brand refresh
Building a Stronger Foundation by Rebranding PermaGroup for Future Growth
“Since beginning to work with Virtual Marketers we’ve seen a dramatic increase in the performance of our Google Ads Account and have been impressed with the dedication that the team have shown towards improving our account. Their expertise and advice in the SEO space has been instrumental for our small and busy team being able to put doable steps in place to ensure that our websites are better positioned.”
Former Digital Mark. Specialist.
“Since appointing Virtual Marketers to manage our social media earlier this year they have consistently delivered above and beyond. We now have an integrated content planning and scheduling system in place, a consistent brand presence to our material and a well thought out strategic approach to our month by month activity.”
Former Communications Manager
"VM have been outstanding right from our very first meeting. They clearly and transparently scoped up the work required and provided us with an excellent marketing plan for our company and now are executing it with precision. Value for money has been excellent and we feel Dan, Jimmy and Fran really care about our success and have worked extremely hard to help us achieve our goals. They haven't been scared to challenge our thinking which has made us so much better. Thanks VM you are a fantastic team"
Co-Founder
"Virtual Marketers bring both a fresh and experienced approach to our marketing requirements. They are always eager to get stuck into whatever requirements we throw at them and are focused on results."
Marketing Manager
"Virtual Marketers are amazing! They have helped us execute large projects that we didn't have the capacity to do on our own. Beks & Jimmy understand our business and are there every step of the way. They are reliable, efficient and an incredible asset to have helped our company grow. I highly recommend working with them for all your Digital Marketing needs."
Marketing Coordinator
“Virtual Marketers provided us with a complete service in order to rebrand our organisation. Martina worked with a group of the Executive Committee to better understand our role and our needs. This ensured that the Virtual Marketers solution was incredibly well thought out and covered all aspects of our work. Virtual Marketers provided an efficient, detailed and thoroughly painless experience!”
Executive Director
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"The amazing team make Virtual Marketers unique, fun and easy to work with. Their expertise and knowledge enable us to boost our social media campaigns to the next level."
Marketing and UX Executive
“We’ve been working with the Virtual Marketers Team since March 2020, over that time we made the decision to bring all of our digital management under the VM umbrella. Alana and the team provide relevant and tactical advice which positions us to leverage our investment really effectively. My job has never been easier than it is right now, our business is in great hands!”
Brand & Marketing Manager
“Virtual Marketers guided us through the complex process of aligning our various brands under one clear strategy. Their workshop helped us not only define our future direction but also gave us tools and strategies to grow sustainably. We’re happy with the new brand, the website, and the marketing activity to date and excited to see where the future takes us.”
Brand & Marketing Manager
Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.
Brand & Marketing Manager
“Advantage Business has been working hard on its digital marketing during the past six years. We knew what we wanted to achieve but were met with regular challenges including covid and tough economic times. We had a range of frustrating experiences with the digital marketing partners we worked with and achieved limited results. Since working with VM, our digital marketing results have transformed. Our collaborative approach means that we both know where we have come from, where we want to get to, and how to get there. While we still have a long way to go, we know that our work with VM will produce real and sustainable channels for us to engage with new clients who can benefit from our professional services.”
Partner / Board Chair
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