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Define Your Brand With Confidence

We create stunning brands and brand guideline documents that help your team stay consistent and professional across every channel.

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Why Virtual Marketers?
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Experience Brand Designers — No jargon, no fluff. We get the essence of your brand and make it beautiful.

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Tailored to your brand — We don’t use templates. Your guidelines will reflect your unique tone, personality, and style.

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Supports scale — Perfect for businesses growing their teams, launching campaigns, or working with external partners.

One-off fee starting from

$5,000

+GST/NZD
Set the Standard for Your Brand

Whether you're growing fast or tightening your messaging, consistent branding builds trust. We’ll help you define how your brand looks, sounds, and shows up in the world — then package it all into clear, usable guidelines.

From tone of voice and messaging to logo use, fonts, colours and imagery — you’ll have a document that keeps your brand cohesive, whether it's your team, our designers, or your agency creating the work.

Clients we work with

Brand Packages

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We offer brand development to suit businesses at any stage through our Brand Development package.

Our New Brand Guidelines package is perfect for startups or growing businesses that need to clearly define their brand voice, identity, and visual style from the ground up.

For more established brands, our Guideline Refresh is ideal if your business has evolved but your existing guidelines no longer reflect who you are — helping you stay consistent and relevant across all touchpoints.

Brand Creation Package

Build a brand that feels right, looks sharp, and connects with your ideal audience from day one.

Best for

Best suited for companies that are either launching, repositioning, or undergoing a brand refresh.

Your Virtual Marketers team

Brand Strategist, Copywriter, Designer, and Project Manager.

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What's included
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Brand Discovery Workshop - A collaborative session to define your vision, values, audience, and brand personality.

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Strategic Brand Development - Creation of your brand positioning, tone of voice, and key messaging framework.

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Visual Identity Design - Custom design of your logo, colour palette, and typography to bring your brand to life.

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Guidelines & Rollout Support - Delivery of a practical brand guideline document, with optional templates and internal rollout support.

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Brand Guidelines Package

Clear, practical brand guidelines that keep your team and suppliers consistent — every time.

Best for

Startups, growing businesses, or any team needing to ensure consistency across design, content and marketing.

Your Virtual Marketers team

Brand Strategist, copywriter (if required), Designer, and Project Manager.

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What's included
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Brand Foundations - Includes your mission, vision, values, brand positioning, purpose, and personality or tone of voice.

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Logo Usage - Guidance on correct logo application, clear space, scaling, and what to avoid to maintain brand integrity.

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Colour & Typography - Defines your primary and secondary colour palette (with HEX, RGB, and CMYK values) plus font selection and usage across print and digital.

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Imagery & Visual Style - Direction for photography, illustration, iconography, and overall visual treatment to ensure a cohesive brand look.

Pricing

$5,000

+GST/NZD
Brand Update Package

Evolve your brand without starting from scratch — a refresh that reflects who you are now.

Best for

Businesses evolving their offering, shifting audiences, or modernising their look and feel — without doing a full rebrand.

Your Virtual Marketers team

Brand Strategist, Copywriter (if required), Designer, and Project Manager.

Get a quote
What's included
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Brand Discovery Session - A collaborative session to assess your current brand identity and identify what needs to evolve.

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Visual Refinement - Updates to your brand’s visual elements — including colours, fonts, logo usage, and imagery style.

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Messaging & Voice Refresh - Refinement of tone of voice and key messaging to better align with your audience and direction.

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Updated Guidelines & Rollout Support- Delivery of an updated brand summary or guideline document, with optional internal rollout materials like team explainers or comms.

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Our 3-Step Process for Brand Projects

1.

Brand Discovery Session

We get to know your business, audience, values, and voice. This becomes the foundation for your guidelines.

2.

Development & Drafting

We create your brand recommendations/guidelines — covering visuals, messaging, tone, and usage — and send a draft for review.

3.

Final Delivery & Handoff

We provide your final document in an easy-to-use format and can help train your team to use it consistently.

VM - Fran & Martina

Don’t know (or see) what you need?

Book a call with us!
Whether you’re launching something new or just trying to keep up with content demands, we can help you find the right starting point and build a plan that makes sense.

Contact us

Frequently asked questions

What’s the difference between a brand update and full brand creation?
A brand update is ideal if you already have an established brand that needs refinement — think updated messaging, refreshed visuals, or better tone alignment. Brand creation is a full build from the ground up, perfect for startups or businesses launching a new identity.
Do I need brand guidelines?
Yes — if you want consistency across your marketing, having clear guidelines ensures everyone (including external partners) uses your brand correctly. We offer these as part of both our brand creation and update services.
Will I get a logo as part of the brand creation package?
Absolutely. Visual identity development includes logo design, colour palette, and font selection, along with guidance on how to use them.
Can you just help with tone of voice or messaging?
Yes — we can provide standalone support for brand voice and messaging if you're happy with your visuals but want to improve how your brand sounds.
Do you include templates or brand tools?
We can! Many clients choose to add branded templates for social media, presentations, or email as part of their package. Just let us know what you need.
What if I already have a logo but need everything else?
No problem. We’ll work with your existing assets and build a consistent brand around them — including messaging, voice, and updated guidelines.
Will you help us roll out the new brand internally?
Yes — we can provide internal comms, team explainers, or even lead a brand handover session to help your team get aligned.
How long does a brand package take?
Timelines vary depending on the scope, but most brand creation or update projects take between 3–6 weeks from workshop to final delivery.

Our customers finding success.

Helping Smith Biomed Empower Kiwis with At-Home Health Testing

Read case study
PermaGroup

Building a Stronger Foundation by Rebranding PermaGroup for Future Growth

Read case study
Advantage Business

Giving Advantage Business the Advantage with Strategic Digital Marketing

Read case study

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