NZPA's website needed modernising and enhancements made to its legacy platform that was hosted on-site.
The previous website was non-responsive and on a very old version of Drupal, making it difficult for the marketing team to update.
We managed the project and content development of this website alongside Ocular who designed and built it in Typo3.
Approach
We audited the website and provided a clear brief and were responsible for the project management with a local website provider for the build.
We culled the site content down from several hundred pages of copy and static forms into a concise and easy to navigate user friendly website.
We also managed a photography project to ensure the website was contemporary and relevant to their 33,000 members.
Solution
We developed a new website in TYPO3 which was secure, with an updated brand and tone which was easy to use across mobile and desktop devices. This also enabled updates to be made to the website in-house.
This included a public site & member only login site including over 8 permission levels.
The measurable was to provide a mobile responsive website with a bounce rate of no more than 32%.
Key outcomes
