Driven by a website refresh, the NZPA needed to develop a more contemporary brand for the five Police Welfare Fund (PWF) products and services to be consistent with the website look and feel.
The suite of products had been presented as a package, but the many products had been difficult to explain.
Approach
Create a more modern treatment of the existing products with existing material used, to present consistency in product offering and trust in the products.
This included simplifying a package of 12 different brochures and flyers, into one brochure including easier to understand comms and information about the products.
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Solution
Encapsulate the mission and benefits of being a member of both the NZPA and the Police Welfare Fund.
By doing this via brand identity elements and colours, we’ve been able to provide brochures, emails and other collateral required to communicate the products and benefits of being a member.
Key outcomes
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